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Miri Peled

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Recent Posts

How do you know when it’s time to rebrand?

By Miri Peled Feb 19, 2018 2:27:16 PM

Nothing is more certain in life than change, and it’s a fact of life that brands often need major makeovers.

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Moo-ving it up a notch with user experience

By Miri Peled Oct 10, 2017 12:35:59 PM

Afimilk case study: partner portal

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Let’s get personal – building your personal brand

By Miri Peled Sep 19, 2017 12:08:28 PM

"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you." 

McNally and Speak, Marketers

We usually associate the term branding with companies, but today, we’d like to turn the focus onto you and your personal brand.

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It’s all about the people and building relationships

By Miri Peled Aug 9, 2017 10:34:40 AM

Trendlines Group case study: rebranding and visual identity

As our clients grow and expand their global reach, we are committed to helping them tell the story that sets them apart while staying true to their authentic corporate values.

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Inbound for Medical & Healthcare Companies Event

By Miri Peled Jul 23, 2017 10:54:37 AM

On 21 June 2017, we held a successful Inbound for Medical & Healthcare Companies event for over 50 attendees.

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What’s the difference between traditional and inbound marketing?

By Miri Peled Jun 29, 2017 3:10:28 PM

It's time to attract your prospects instead of bombarding them.

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.

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Using online marketing to generate a buzz (or a moo)

By Miri Peled May 15, 2017 2:43:15 PM

Afimilk case study: all you need is lab

When Afimilk — a pioneer and global leader of management technology for dairy farming — was preparing to launch its In-line Milk Lab internationally, the company turned to Oz for assistance in creating a combined online and offline campaign for the launch.

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The changing role of CMOs in B2B marketing

By Miri Peled May 15, 2017 2:02:40 PM

With the evolving nature of the marketplace, the role of the Chief Marketing Officer (CMO) is quickly transforming and becoming one of the most strategic functions in most organizations.

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Getting creative in B2B marketing

By Miri Peled May 15, 2017 12:38:58 PM

We speak a lot about branding — adding value to B2B brands, building global brands, marketing in a digital world, employee branding, etc.

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Should I Still Speak to My Customers Face-to-Face?

By Miri Peled May 14, 2017 1:15:46 PM

In today’s digital age, we tend to focus a lot on online marketing (also known as Inbound marketing), which includes the use of social media, email marketing, and other online platforms to communicate with our customers.

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