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It’s all about the people and building relationships

By Miri Peled Aug 9, 2017 10:34:40 AM

Trendlines Group case study: rebranding and visual identity

As our clients grow and expand their global reach, we are committed to helping them tell the story that sets them apart while staying true to their authentic corporate values.

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Inbound for Medical & Healthcare Companies Event

By Miri Peled Jul 23, 2017 10:54:37 AM

On 21 June 2017, we held a successful Inbound for Medical & Healthcare Companies event for over 50 attendees.

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Getting to know your patient-consumers

By Orit Oz Jul 13, 2017 2:59:36 PM

Preparing for the age of “Social Health”

As healthcare reforms, the era of consumerism and mobile technology create the ideal climate for positive change in the medical and healthcare arena, we’re ushering in a new age – the “Social Health” era.

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What’s the difference between traditional and inbound marketing?

By Miri Peled Jun 29, 2017 3:10:28 PM

It's time to attract your prospects instead of bombarding them.

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.

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Get your creative juices flowing with these great blog topic tips

By Orit Oz Jun 6, 2017 2:42:17 PM

In one of our last blogs, we spoke about how content is the fuel behind inbound marketing.

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What is lead nurturing?

By Orit Oz May 24, 2017 4:03:27 PM

Lead nurturing is the process of engaging with contacts via automated workflows to build a relationship with them. The end goal is to close more educated and qualified customers faster and to delight customers to become promoters of your brand.

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The power of content in inbound marketing

By Orit Oz May 16, 2017 9:53:43 AM

Content is what sets you apart

It’s the fuel behind inbound marketing – it carries the message your company wants to deliver to your customers at the right time and in the right place.

It’s what powers a successful inbound strategy by pulling people from one stage of the inbound methodology to another and addressing their challenges and questions.

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Attracting the RIGHT customers to your B2B business

By Orit Oz May 16, 2017 9:11:23 AM

Inbound marketing is not just about attracting people to your business; it's about attracting the right people to your business – those who will become leads, and then customers, and ultimately happy promoters of your brand.

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Does inbound marketing work for B2B?

By Orit Oz May 16, 2017 9:02:11 AM

Attracting customers with inbound marketing

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Inbound marketing in a nutshell

By Orit Oz May 16, 2017 8:53:26 AM

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business by offering valuable and informative content that speaks to theirs needs and builds trust in your business.

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