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Israel and R&D - an ongoing obsession

By Orit Oz May 15, 2017 1:41:14 PM

We all know that Israel is a high-tech capital with almost as many start-ups as Silicon Valley.

According to Rubicon Venture Capital, if we looked at the number of start-ups per capita, Israel might actually be number one.

But what makes Israelis so obsessed with R&D?

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How can the digital revolution help you extend your reach?

By Orit Oz May 15, 2017 11:37:44 AM

If we were to tell you that the world is in the midst of another major digital revolution, would you be surprised? We wouldn’t — because technology is seriously rocking our world, and it’s creating unprecedented disruption in its wake.

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Overcoming Global Borders

By Dina Gidron May 14, 2017 3:08:44 PM

A Case Study in Effective Online and Offline Marketing

Note: This is the last of a 5-part series on our annual international B2B marketing conference this past November. Read Part 4 here. 

As VP Strategy at Oz Branding, I decided to share our experience with Elcam Medical at the Global Marketing Challenges for B2B Companies conference, as it demonstrated the importance of combining both online and offline marketing approaches.

Before delving into the Elcam Medical case study at the conference, howev

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Tell Your Brand's Story Without Even Saying a Word

By Miri Peled May 14, 2017 1:08:10 PM

When you walk into most office spaces, the visual displays are pretty predictable. A few pictures on the wall. Matching furniture. Basically uninspiring.

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