| Strategy
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How do you know when it’s time to rebrand?

By Miri Peled Feb 19, 2018 2:27:16 PM

Nothing is more certain in life than change, and it’s a fact of life that brands often need major makeovers.

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10, 9, 8…. And counting down marketing trends for 2018

By Orit Oz Jan 18, 2018 5:07:28 PM

The New Year is officially here and we decided to put together a countdown of marketing trends that will affect B2B brands in 2018!

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Opportunities for Israeli B2B companies looking to China

By Mike Golden Jan 1, 2018 1:40:25 PM

Israel and China are a perfect match – China is an incredible opportunity for Israeli cybersecurity, medical devices and artificial intelligence industries. While at the same time Israel is a source of talent and know-how with its startup culture – something that China is lacking. Bilateral ties between Israel and China have increased significantly in recent years, sparking the launch of the Israel-China Innovation Committee and the Israel-China Economic Task Force.

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Moo-ving it up a notch with user experience

By Miri Peled Oct 10, 2017 12:35:59 PM

Afimilk case study: partner portal

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Let’s get personal – building your personal brand

By Miri Peled Sep 19, 2017 12:08:28 PM

"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you." 

McNally and Speak, Marketers

We usually associate the term branding with companies, but today, we’d like to turn the focus onto you and your personal brand.

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Moving to a business-to-business-to-user mindset (B2B2U©)

By Dina Gidron Sep 10, 2017 8:41:19 AM

We're entering a new age of healthcare, the "Social Health" era, where the focus has shifted to informed patient-consumers. With ever-increasing access to information, our patient-consumers are now empowered more than ever to make choices for themselves by researching and even shopping online for everything from health plans and doctors to medical equipment and insurance policies.

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It’s all about the people and building relationships

By Miri Peled Aug 9, 2017 10:34:40 AM

Trendlines Group case study: rebranding and visual identity

As our clients grow and expand their global reach, we are committed to helping them tell the story that sets them apart while staying true to their authentic corporate values.

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Inbound for Medical & Healthcare Companies Event

By Miri Peled Jul 23, 2017 10:54:37 AM

On 21 June 2017, we held a successful Inbound for Medical & Healthcare Companies event for over 50 attendees.

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Getting to know your patient-consumers

By Orit Oz Jul 13, 2017 2:59:36 PM

Preparing for the age of “Social Health”

As healthcare reforms, the era of consumerism and mobile technology create the ideal climate for positive change in the medical and healthcare arena, we’re ushering in a new age – the “Social Health” era.

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What’s the difference between traditional and inbound marketing?

By Miri Peled Jun 29, 2017 3:10:28 PM

It's time to attract your prospects instead of bombarding them.

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.

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