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What’s the difference between traditional and inbound marketing?

By Miri Peled on Jun 29, 2017 3:10:28 PM

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It's time to attract your prospects instead of bombarding them.

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.

It’s all about using remarkable content to develop and nurture long-term relationships with your prospects so they ultimately build trust in your brand.

In comparison, traditional marketing, which is marketer-centric, uses more interruptive methods to vie for the attention of prospects.

                                                    

 

Inbound                                                       

 VS.

Outbound

Definition

Inbound marketing uses customer-centric tactics to attract prospects, address their challenges and goals, and build trust in your business

 

Traditional marketing uses more interruptive methods to push products and services and get the attention of prospects

Communication

Based on interactive communication that engages prospects and attracts them to you

 

Based on one-way, outward communication

Tools/techniques

Educational content such as blogs, videos, eBooks, white papers, SEO, and case studies

 

Print and TV ads, banner ads, direct mail, cold calling, and mass email campaigns

Goals

Offer prospects value through educational content and earn their trust

 

Drive sales through product-centric marketing

 

Want to learn how to attract prospects instead of bombarding them?  Contact us for a consult 

Topics: Strategy, Inbound Marketing, Digital Marketing, Online Marketing, Social Media Marketing, B2B Marketing