There are lots of reasons why you may want to rebrand. For example:
Have you recently undergone a merger or acquisition?
Was there a major shuffle in management or business strategy?
Are you planning to launch a new product or version?
Does your brand identity no longer reflect your current corporate culture, values and focus?
If you answered “yes” to any of the above questions, it may be time to consider rebranding.
Refresh or rebrand?
When rebranding, you can either refresh and improve your current branding or start over and create an entirely new one. No matter what you decide, the rebranding process involves a lot more than designing a new logo or changing your corporate color palette. Here’s what you’ll need to do:
- Defining a clear rebranding strategy.
- Reanalyzing your company’s vision, mission and values.
- Conduct market research and competitor research including new players who may have popped up more recently.
- Research existing customers, potential customers and target audiences.
- Redefine your message.
- Create a new visual identity.
- Create new marketing materials.
- Relaunch your brand (internally and externally).
Spreading the news
The rebranding journey can sometimes be confusing for your employees and customers who have become accustomed to your existing brand identity. Use this as an opportunity to reconnect with them and clearly communicate during the process and after its completion. If you want the transition process to be a success, you should be as transparent as possible and clearly communicate these changes both internally and externally.
Rebranding with OZ
At OZ, we understand the complexity of rebranding and our team has extensive experience helping our customers successfully navigate the rebranding process. We can use this experience to successfully guide you through it from planning through to implementation and beyond.