Trendlines Group case study: rebranding and visual identity
As our clients grow and expand their global reach, we are committed to helping them tell the story that sets them apart while staying true to their authentic corporate values.
In the case of Trendlines Group – an innovation commercialization company that invents, invest in, and incubates innovation-based technology – global expansion and going public on the Singapore stock exchange were the main catalysts for looking to OZ for rebranding.
As we've been partnering with Trendlines for the last 20 years, it was natural that the company turned to us for support at this significant point of growth.
Against the backdrop of our long-term relationship, we worked together to develop a new visual identity that stands out in today's global market and is also centered around Trendlines’ two foundational principles:
It’s about the people AND building relationships
Because Trendlines Group’s hands-on investment approach and commitment to improve the human condition through innovation are inseparable parts of the company's character, the refreshed visual identity rests strongly on these principles.
The result – a new compelling brand and visual identity – was launched at Trendlines’ 7th Annual Trendlines Company Showcase attended by hundreds of biomedicine industry professionals from around the world, and sponsored by companies worldwide.