---
title: | Brand Value
description: Brand Value |
---
- [B2B industries we serve](http://ozglobalb2b.com/b2b-industries-we-serve/)
- [Internet](http://ozglobalb2b.com/b2b-industries-we-serve/internet/)
- [Defence](http://ozglobalb2b.com/b2b-industries-we-serve/defence/)
- [Telco](http://ozglobalb2b.com/b2b-industries-we-serve/telco/)
- [Water Tech](http://ozglobalb2b.com/b2b-industries-we-serve/water-tech/)
- [Agro tech](http://ozglobalb2b.com/b2b-industries-we-serve/agricultural-industries/)
- [Medical & healthcare](http://ozglobalb2b.com/b2b-industries-we-serve/medical/)
- [Plastic](http://ozglobalb2b.com/b2b-industries-we-serve/plastic/)
- [B2B2U®](http://ozglobalb2b.com/b2b-industries-we-serve/b2b2c/)
- [Our Services](http://ozglobalb2b.com/ourservices/)
- [Brand strategy](http://ozglobalb2b.com/ourservices/brand-strategy/)
- [Visual identity](http://ozglobalb2b.com/ourservices/visual-identity/)
- [Customer experience](http://ozglobalb2b.com/ourservices/customer-experience/)
- [Digital & inbound](http://ozglobalb2b.com/ourservices/digital-inbound/)
- [Culture & employee engagement](http://ozglobalb2b.com/ourservices/culture-employee-engagement/)
- [Storytelling & content](http://ozglobalb2b.com/ourservices/storytelling-content/)
- [Data & analytics](http://ozglobalb2b.com/ourservices/data-analytics/)
- [About OZ](http://ozglobalb2b.com/the-oz-brand/)
- [Our Team](http://ozglobalb2b.com/the-oz-team/)
- [Work](http://ozglobalb2b.com/work/)
- [The BL\[OZ\]](https://blog.ozbranding.co.il/blog)
- [Careers](http://ozglobalb2b.com/careers)
- [Contact Us](http://ozglobalb2b.com/contact-oz/)
[](https://app.hubspot.com/partner-directory/details/2302580?__hstc=2946927.3e4fda151f51898ae9146e078c416858.1554207699009.1554875142079.1554905679776.5&__hssc=2946927.1.1554905679776&__hsfp=1769363654)
[](http://www.e3network.com/welcome)
-
-
-
-
[EN](https://blog.ozglobalb2b.com/blog)
|
[HE](https://blog.ozglobalb2b.com/hebrew)
[](http://ozglobalb2b.com/)
Contact Us
[Contact Us](http://ozglobalb2b.com/contact-oz)
[](https://blog.ozglobalb2b.com/blog/how-do-you-know-when-its-time-to-rebrand)
## [Rebranding – so much more than just a logo or color palette](https://blog.ozglobalb2b.com/blog/how-do-you-know-when-its-time-to-rebrand)
By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Feb 19, 2018 2:27:16 PM
There are lots of reasons why you may want to rebrand. For example:
***Have you recently undergone a merger or acquisition?***
***Was there a major shuffle in management or business strategy?***
***Are you planning to launch a new product or version?***
***Does your brand identity no longer reflect your current corporate culture, values and focus? ***
If you answered “yes” to any of the above questions, it may be time to consider rebranding.
[+](https://blog.ozglobalb2b.com/blog/how-do-you-know-when-its-time-to-rebrand)
[](https://blog.ozglobalb2b.com/blog/10-9-8-.-and-counting-down-marketing-trends-for-2018)
## [10, 9, 8…. And counting down marketing trends for 2018](https://blog.ozglobalb2b.com/blog/10-9-8-.-and-counting-down-marketing-trends-for-2018)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) Jan 18, 2018 5:07:28 PM
**The New Year is officially here and we decided to put together a countdown of marketing trends that will affect B2B brands in 2018!**
[+](https://blog.ozglobalb2b.com/blog/10-9-8-.-and-counting-down-marketing-trends-for-2018)
[](https://blog.ozglobalb2b.com/blog/opportunities-for-israeli-b2b-companies-looking-to-china)
## [Opportunities for Israeli B2B companies looking to China](https://blog.ozglobalb2b.com/blog/opportunities-for-israeli-b2b-companies-looking-to-china)
By [Mike Golden](https://blog.ozglobalb2b.com/blog/author/mike-golden) Jan 1, 2018 1:40:25 PM
Israel and China are a perfect match – China is an incredible opportunity for Israeli cybersecurity, medical devices and artificial intelligence industries. While at the same time Israel is a source of talent and know-how with its startup culture – something that China is lacking. Bilateral ties between Israel and China have increased significantly in recent years, sparking the launch of the Israel-China Innovation Committee and the Israel-China Economic Task Force.
[+](https://blog.ozglobalb2b.com/blog/opportunities-for-israeli-b2b-companies-looking-to-china)
[](https://blog.ozglobalb2b.com/blog/the_importance_of_branding_in_launching_new_products)
## [The importance of branding in launching new products](https://blog.ozglobalb2b.com/blog/the_importance_of_branding_in_launching_new_products)
By [Dina Gidron](https://blog.ozglobalb2b.com/blog/author/dina-gidron) May 15, 2017 1:40:16 PM
There is no greater satisfaction than watching our customers successfully launch groundbreaking and transformative products that take the market by storm — especially when we played a role in branding them!
[+](https://blog.ozglobalb2b.com/blog/the_importance_of_branding_in_launching_new_products)
[](https://blog.ozglobalb2b.com/blog/branding-in-in-international-branding)
## [“Branding In” in International Branding](https://blog.ozglobalb2b.com/blog/branding-in-in-international-branding)
By [Dina Gidron](https://blog.ozglobalb2b.com/blog/author/dina-gidron) May 15, 2017 9:30:45 AM
We’re all aware (at least most of us) of the crucial role that B2B brands with a clear correlation to core company values play in business growth and expansion. But what happens when we achieve what we want and start expanding internationally?
[+](https://blog.ozglobalb2b.com/blog/branding-in-in-international-branding)
[](https://blog.ozglobalb2b.com/blog/your-employees-as-your-main-brand-ambassadors)
## [Your Employees as Your Main Brand Ambassadors](https://blog.ozglobalb2b.com/blog/your-employees-as-your-main-brand-ambassadors)
By [Dina Gidron](https://blog.ozglobalb2b.com/blog/author/dina-gidron) May 14, 2017 4:07:01 PM
As part of our focus on B2B branding as the core of what makes your company beat – a reflection of **who** you are, **what** you do, **how** you do it, and **why** you do it — we’d like to zoom in on one of the most important factors in pulling it all together and actually making it work: **your employees**.
[+](https://blog.ozglobalb2b.com/blog/your-employees-as-your-main-brand-ambassadors)
[](https://blog.ozglobalb2b.com/blog/from-israel-to-global-lessons-learned-in-building-a-global-brand)
## [From Israel to Global: Lessons Learned in Building a Global Brand](https://blog.ozglobalb2b.com/blog/from-israel-to-global-lessons-learned-in-building-a-global-brand)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) May 14, 2017 2:30:59 PM
**Note:** This is Part 3 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read Part 2 [here](https://blog.ozglobalb2b.com/blog/getting-over-the-great-wall-marketing-successes-and-failures-in-china).
At the **Global Marketing Challenges for B2B Companies** conference we had the distinct pleasure to hear from Mr. Eyal Tryber, CEO of Maytronics, about the lessons he and his company learned from building a global brand. As the former VP of Sales and Marketing at Maytronics for over seven years before his appointment as the CEO in May of this year, these lessons are from his own first-hand experience.
[+](https://blog.ozglobalb2b.com/blog/from-israel-to-global-lessons-learned-in-building-a-global-brand)
[](https://blog.ozglobalb2b.com/blog/how-b2b-brands-drive-sales)
## [How B2B Brands Drive Sales](https://blog.ozglobalb2b.com/blog/how-b2b-brands-drive-sales)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) May 14, 2017 1:19:10 PM
If General Electric and IBM were sold tomorrow, their brand value alone would be approximately $45 and $75 million respectively. These brand valuations sit right next to well-known consumer brands such as McDonalds and Coca-Cola, illustrating that B2B brands, similar to their consumer brand cousins, also drive billions of dollars in value and market capitalization in intangible assets of "goodwill."
[+](https://blog.ozglobalb2b.com/blog/how-b2b-brands-drive-sales)
[](https://blog.ozglobalb2b.com/blog/the-online-approach-to-event-marketing)
## [The Online Approach to Event Marketing](https://blog.ozglobalb2b.com/blog/the-online-approach-to-event-marketing)
By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) May 14, 2017 1:14:28 PM
In the world of B2B, inbound marketing is often thought of as completely separate from your offline marketing. This type of thinking, however, misses opportunities for effective lead generation, especially when it comes to B2B conferences.
[+](https://blog.ozglobalb2b.com/blog/the-online-approach-to-event-marketing)
[](https://blog.ozglobalb2b.com/blog/creating-an-exceptional-digital-experience-for-millennial-buyers)
## [Creating an Exceptional Digital Experience for Millennial Buyers](https://blog.ozglobalb2b.com/blog/creating-an-exceptional-digital-experience-for-millennial-buyers)
By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) May 14, 2017 1:09:47 PM
Most C-suite executives in the B2B technology world understand the influence millennials have on their decisions to purchase from one vendor versus another.
[+](https://blog.ozglobalb2b.com/blog/creating-an-exceptional-digital-experience-for-millennial-buyers)
[All posts](https://blog.ozglobalb2b.com/blog/all) [Next](https://blog.ozglobalb2b.com/blog/topic/brand-value/page/2)
### Post by Topics
- [B2B Marketing (32)](https://blog.ozglobalb2b.com/blog/topic/b2b-marketing)
- [Strategy (31)](https://blog.ozglobalb2b.com/blog/topic/strategy)
- [Digital Marketing (27)](https://blog.ozglobalb2b.com/blog/topic/digital-marketing)
- [Social Media Marketing (24)](https://blog.ozglobalb2b.com/blog/topic/social-media-marketing)
- [Online Marketing (21)](https://blog.ozglobalb2b.com/blog/topic/online-marketing)
- [Inbound Marketing (18)](https://blog.ozglobalb2b.com/blog/topic/inbound-marketing)
- [Branding (17)](https://blog.ozglobalb2b.com/blog/topic/branding)
- [B2B Digital Marketing (12)](https://blog.ozglobalb2b.com/blog/topic/b2b-digital-marketing)
- [Brand Value (11)](https://blog.ozglobalb2b.com/blog/topic/brand-value)
- [Global (11)](https://blog.ozglobalb2b.com/blog/topic/global)
- [Branding In (5)](https://blog.ozglobalb2b.com/blog/topic/branding-in)
- [Medical & healthcare (5)](https://blog.ozglobalb2b.com/blog/topic/medical-healthcare)
- [Sales (5)](https://blog.ozglobalb2b.com/blog/topic/sales)
- [Growth Marketing (4)](https://blog.ozglobalb2b.com/blog/topic/growth-marketing)
- [Flywheel (2)](https://blog.ozglobalb2b.com/blog/topic/flywheel)
- [B2B Branding (1)](https://blog.ozglobalb2b.com/blog/topic/b2b-branding)
- [Rebranding (1)](https://blog.ozglobalb2b.com/blog/topic/rebranding)
- [SEO (1)](https://blog.ozglobalb2b.com/blog/topic/seo)
see all
### Recent Posts
### Subscribe to email updates
## Contact us for a consult
### Stay up to date with BL\[OZ\]
Email \*
### Contact
**Tel.** 972 4 9933900
**Fax** 972 4 9933905
**Email** info@ozglobalb2b.com
### Visit
Manof Industrial Park
[TAKE ME THERE](https://www.google.co.il/maps/place/Manof/@32.8514329,35.2340154,15.75z/data=!4m5!3m4!1s0x151c3569e5d5cb55:0x39c7764a255ccdf4!8m2!3d32.853258!4d35.237355?hl=en)
[](http://www.e3network.com/welcome)
[](https://app.hubspot.com/partner-directory/details/2302580?__hstc=2946927.3e4fda151f51898ae9146e078c416858.1554207699009.1554875142079.1554905679776.5&__hssc=2946927.1.1554905679776&__hsfp=1769363654)
-
-
-
-