When I just started my career, an intelligent woman told me that only when I understand that the customers of the company pay my salary and not the company owners, will I be able to call myself a marketer. So when you think about the future of marketing, you need to first consider what kind of customers we will meet.
Key takeaways from HUG Haifa #2, “All About Video”
When’s the last time you watched a video? Today? Yesterday? That puts you in good company. Humans love video. 1/3 of all time online is spent watching videos. In fact, 500 million people watch a v
"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."
McNally and Speak, Marketers
We usually associate the term branding with companies, but today, we’d like to turn the focus onto you and your personal brand.
We're entering a new age of healthcare, the "Social Health" era, where the focus has shifted to informed patient-consumers. With ever-increasing access to information, our patient-consumers are now empowered more than ever to make choices for themselves by researching and even shopping online for everything from health plans and doctors to medical equipment and insurance policies.
Trendlines Group case study: rebranding and visual identity
As our clients grow and expand their global reach, we are committed to helping them tell the story that sets them apart while staying true to their authentic corporate values.
On 21 June 2017, we held a successful Inbound for Medical & Healthcare Companies event for over 50 attendees.
Preparing for the age of “Social Health”
As healthcare reforms, the era of consumerism and mobile technology create the ideal climate for positive change in the medical and healthcare arena, we’re ushering in a new age – the “Social Health” era.
It's time to attract your prospects instead of bombarding them.
Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.
In one of our last blogs, we spoke about how content is the fuel behind inbound marketing.