What’s the difference between traditional and inbound marketing?

By Miri Peled on Jun 29, 2017 3:10:28 PM

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It's time to attract your prospects instead of bombarding them.

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.

It’s all about using remarkable content to develop and nurture long-term relationships with your prospects so they ultimately build trust in your brand.

In comparison, traditional marketing, which is marketer-centric, uses more interruptive methods to vie for the attention of prospects.







Inbound marketing uses customer-centric tactics to attract prospects, address their challenges and goals, and build trust in your business


Traditional marketing uses more interruptive methods to push products and services and get the attention of prospects


Based on interactive communication that engages prospects and attracts them to you


Based on one-way, outward communication


Educational content such as blogs, videos, eBooks, white papers, SEO, and case studies


Print and TV ads, banner ads, direct mail, cold calling, and mass email campaigns


Offer prospects value through educational content and earn their trust


Drive sales through product-centric marketing


Want to learn how to attract prospects instead of bombarding them?  Contact us for a consult 

Topics: B2B Marketing, Social Media Marketing, Inbound Marketing, Online Marketing, Strategy, Digital Marketing