In the world of B2B, inbound marketing is often thought of as completely separate from your offline marketing. This type of thinking, however, misses opportunities for effective lead generation, especially when it comes to B2B conferences.

Most C-suite executives in the B2B technology world understand the influence millennials have on their decisions to purchase from one vendor versus another.

When you walk into most office spaces, the visual displays are pretty predictable. A few pictures on the wall. Matching furniture. Basically uninspiring.