As ChatGPT gains momentum, concerns are growing regarding its impact on everything from coding to SEO.
It depends on who you ask, but the current consensus is that AI is not likely to kill Search Engine Optimization. In fact, it may actually prove quite useful in enhancing and optimizing SEO efforts. AI-powered technologies can provide insights, automate tasks, and improve the efficiency of SEO strategies.
You’re probably familiar with Universal Analytics, the Google Analytics (GA) tool that has been around for more than a decade, providing website owners and publishers with insights into their website’s performance. But in July 2023, it’s being replaced by GA4. Are you ready for the switch?
Did Your Search Engine Rankings Drop Suddenly? It’s Not You, it’s Google!
When you’ve worked hard to get your website ranking high in Google’s results, it can be disturbing when they experience a sudden drop. We’d tell you not to panic, but it doesn’t really work. Actually, if you see other webmasters panicking, chances are you should be too.
How to Identify and Meet Your Door Openers
How can you identify and get to know the people who are in the right position to open the door for you? In a recent webinar, Nirit Elyovich, our VP Strategy, shared some key insights.
The confetti has settled, 2023 is under way, and there’s something new in the air. Many clients are getting in touch because they want to revamp their online presence — either building a new website or upgrading their current one.
When I just started my career, an intelligent woman told me that only when I understand that the customers of the company pay my salary and not the company owners, will I be able to call myself a marketer. So when you think about the future of marketing, you need to first consider what kind of customers we will meet.
Key takeaways from HUG Haifa #2, “All About Video”
When’s the last time you watched a video? Today? Yesterday? That puts you in good company. Humans love video. 1/3 of all time online is spent watching videos. In fact, 500 million people watch a v
For one Israeli B2B company, investment in inbound marketing pays off.
Think about the last time you made a major purchase. Chances are, you researched the product online. Maybe downloaded a brochure. Read reviews. Asked the opinions of people you trust. And, if possible, took it for a trial run before you went ahead and made the purchase.
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