How can you identify and get to know the people who are in the right position to open the door for you? In a recent webinar, Nirit Elyovich, our VP Strategy, shared some key insights.
How to Identify and Meet Your Door Openers
By Nirit Elyovich Mar 26, 2023 9:39:41 AM
UX/UI trends in the B2B world - What to take & leave behind in 2023
By נעמי ליפשיץ Jan 18, 2023 5:11:57 PM
The confetti has settled, 2023 is under way, and there’s something new in the air. Many clients are getting in touch because they want to revamp their online presence — either building a new website or upgrading their current one.
Consumerize the Customer Journey
By Nirit Elyovich Jul 26, 2022 10:59:38 AM
When I just started my career, an intelligent woman told me that only when I understand that the customers of the company pay my salary and not the company owners, will I be able to call myself a marketer. So when you think about the future of marketing, you need to first consider what kind of customers we will meet.
How to Get Started with B2B Videos
By Liane Shalev Sep 26, 2019 3:09:28 PM
Key takeaways from HUG Haifa #2, “All About Video”
When’s the last time you watched a video? Today? Yesterday? That puts you in good company. Humans love video. 1/3 of all time online is spent watching videos. In fact, 500 million people watch a v
HUG Haifa - SALES & MARKETING ALIGNMENT
By Jonathan Cohen Aug 8, 2019 2:27:11 PM
Can Inbound Marketing Really Impact on Your Bottom Line?
By Orit Oz Mar 8, 2019 10:05:12 PM
For one Israeli B2B company, investment in inbound marketing pays off.
How To Grow Your Business Using the Flywheel
By Ilan Amit Jan 23, 2019 10:23:35 AM
Think about the last time you made a major purchase. Chances are, you researched the product online. Maybe downloaded a brochure. Read reviews. Asked the opinions of people you trust. And, if possible, took it for a trial run before you went ahead and made the purchase.
<< Are you ready to jump start your B2B business? Find out how! >>
Rebranding – so much more than just a logo or color palette
By Miri Peled Feb 19, 2018 2:27:16 PM
There are lots of reasons why you may want to rebrand. For example:
Have you recently undergone a merger or acquisition?
Was there a major shuffle in management or business strategy?
Are you planning to launch a new product or version?
Does your brand identity no longer reflect your current corporate culture, values and focus?
If you answered “yes” to any of the above questions, it may be time to consider rebranding.
10, 9, 8…. And counting down marketing trends for 2018
By Orit Oz Jan 18, 2018 5:07:28 PM
The New Year is officially here and we decided to put together a countdown of marketing trends that will affect B2B brands in 2018!
Opportunities for Israeli B2B companies looking to China
By Mike Golden Jan 1, 2018 1:40:25 PM
Israel and China are a perfect match – China is an incredible opportunity for Israeli cybersecurity, medical devices and artificial intelligence industries. While at the same time Israel is a source of talent and know-how with its startup culture – something that China is lacking. Bilateral ties between Israel and China have increased significantly in recent years, sparking the launch of the Israel-China Innovation Committee and the Israel-China Economic Task Force.