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How to Get Started with B2B Videos

By Liane Shalev Sep 26, 2019 3:09:28 PM

Key takeaways from HUG Haifa #2, “All About Video”

When’s the last time you watched a video? Today? Yesterday? That puts you in good company. Humans love video. 1/3 of all time online is spent watching videos. In fact, 500 million people watch a v

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HUG Haifa - SALES & MARKETING ALIGNMENT

By Jonathan Cohen Aug 8, 2019 2:27:11 PM

The first HUG Haifa was a complete success where we learned from Stephen Fuery, principal Implementation Specialist at HubSpot and Ofir Marx, Marketing Manager at BERMAD fascinating topics that will take our Marketing and sales project to the next level.

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Can Inbound Marketing Really Impact on Your Bottom Line?

By Orit Oz Mar 8, 2019 10:05:12 PM

For one Israeli B2B company, investment in inbound marketing pays off.

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How To Grow Your Business Using the Flywheel

By Ilan Amit Jan 23, 2019 10:23:35 AM

Think about the last time you made a major purchase. Chances are, you researched the product online. Maybe downloaded a brochure. Read reviews. Asked the opinions of people you trust. And, if possible, took it for a trial run before you went ahead and made the purchase.

<< Are you ready to jump start your B2B business? Find out how! >>

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Rebranding – so much more than just a logo or color palette

By Miri Peled Feb 19, 2018 2:27:16 PM

There are lots of reasons why you may want to rebrand.  For example:

Have you recently undergone a merger or acquisition?

Was there a major shuffle in management or business strategy?

Are you planning to launch a new product or version?

Does your brand identity no longer reflect your current corporate culture, values and focus? 

If you answered “yes” to any of the above questions, it may be time to consider rebranding.


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10, 9, 8…. And counting down marketing trends for 2018

By Orit Oz Jan 18, 2018 5:07:28 PM

The New Year is officially here and we decided to put together a countdown of marketing trends that will affect B2B brands in 2018!

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Opportunities for Israeli B2B companies looking to China

By Mike Golden Jan 1, 2018 1:40:25 PM

Israel and China are a perfect match – China is an incredible opportunity for Israeli cybersecurity, medical devices and artificial intelligence industries. While at the same time Israel is a source of talent and know-how with its startup culture – something that China is lacking. Bilateral ties between Israel and China have increased significantly in recent years, sparking the launch of the Israel-China Innovation Committee and the Israel-China Economic Task Force.

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Moo-ving it up a notch with user experience

By Miri Peled Oct 10, 2017 12:35:59 PM

Afimilk case study: partner portal

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Let’s get personal – building your personal brand

By Miri Peled Sep 19, 2017 12:08:28 PM

"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you." 

McNally and Speak, Marketers

We usually associate the term branding with companies, but today, we’d like to turn the focus onto you and your personal brand.

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Moving to a business-to-business-to-user mindset (B2B2U©)

By Dina Gidron Sep 10, 2017 8:41:19 AM

We're entering a new age of healthcare, the "Social Health" era, where the focus has shifted to informed patient-consumers. With ever-increasing access to information, our patient-consumers are now empowered more than ever to make choices for themselves by researching and even shopping online for everything from health plans and doctors to medical equipment and insurance policies.

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