- [B2B industries we serve](http://ozglobalb2b.com/b2b-industries-we-serve/)
- [Internet](http://ozglobalb2b.com/b2b-industries-we-serve/internet/)
- [Defence](http://ozglobalb2b.com/b2b-industries-we-serve/defence/)
- [Telco](http://ozglobalb2b.com/b2b-industries-we-serve/telco/)
- [Water Tech](http://ozglobalb2b.com/b2b-industries-we-serve/water-tech/)
- [Agro tech](http://ozglobalb2b.com/b2b-industries-we-serve/agricultural-industries/)
- [Medical & healthcare](http://ozglobalb2b.com/b2b-industries-we-serve/medical/)
- [Plastic](http://ozglobalb2b.com/b2b-industries-we-serve/plastic/)
- [B2B2U®](http://ozglobalb2b.com/b2b-industries-we-serve/b2b2c/)
- [Our Services](http://ozglobalb2b.com/ourservices/)
- [Brand strategy](http://ozglobalb2b.com/ourservices/brand-strategy/)
- [Visual identity](http://ozglobalb2b.com/ourservices/visual-identity/)
- [Customer experience](http://ozglobalb2b.com/ourservices/customer-experience/)
- [Digital & inbound](http://ozglobalb2b.com/ourservices/digital-inbound/)
- [Culture & employee engagement](http://ozglobalb2b.com/ourservices/culture-employee-engagement/)
- [Storytelling & content](http://ozglobalb2b.com/ourservices/storytelling-content/)
- [Data & analytics](http://ozglobalb2b.com/ourservices/data-analytics/)
- [About OZ](http://ozglobalb2b.com/the-oz-brand/)
- [Our Team](http://ozglobalb2b.com/the-oz-team/)
- [Work](http://ozglobalb2b.com/work/)
- [The BL\[OZ\]](https://blog.ozbranding.co.il/blog)
- [Careers](http://ozglobalb2b.com/careers)
- [Contact Us](http://ozglobalb2b.com/contact-oz/)
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[EN](https://blog.ozglobalb2b.com/blog)
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Contact Us
[Contact Us](http://ozglobalb2b.com/contact-oz)
[](https://blog.ozglobalb2b.com/blog/will-ai-be-the-death-of-seo)
## [Will AI be the death of SEO?](https://blog.ozglobalb2b.com/blog/will-ai-be-the-death-of-seo)
By [Orly Gilad](https://blog.ozglobalb2b.com/blog/author/orly-gilad) May 28, 2023 2:21:00 PM
As ChatGPT gains momentum, concerns are growing regarding its impact on everything from coding to SEO.
It depends on who you ask, but the current consensus is that AI is not likely to kill Search Engine Optimization. In fact, it may actually prove quite useful in enhancing and optimizing SEO efforts. AI-powered technologies can provide insights, automate tasks, and improve the efficiency of SEO strategies.
[+](https://blog.ozglobalb2b.com/blog/will-ai-be-the-death-of-seo)
[](https://blog.ozglobalb2b.com/blog/universal-analytics-vs-ga4)
## [Move over Google Analytics, GA4 is coming to your website soon](https://blog.ozglobalb2b.com/blog/universal-analytics-vs-ga4)
By [Orly Gilad](https://blog.ozglobalb2b.com/blog/author/orly-gilad) May 17, 2023 5:26:40 PM
You’re probably familiar with Universal Analytics, the Google Analytics (GA) tool that has been around for more than a decade, providing website owners and publishers with `insights` into their website’s performance. But in July 2023, it’s being replaced by GA4. Are you ready for the switch?
[+](https://blog.ozglobalb2b.com/blog/universal-analytics-vs-ga4)
[](https://blog.ozglobalb2b.com/blog/its-not-you-its-google)
## [It's not you, it's Google!](https://blog.ozglobalb2b.com/blog/its-not-you-its-google)
By [Orly Gilad](https://blog.ozglobalb2b.com/blog/author/orly-gilad) May 2, 2023 10:46:09 AM
**Did Your Search Engine Rankings Drop Suddenly? It’s Not You, it’s Google!**
When you’ve worked hard to get your website ranking high in Google’s results, it can be disturbing when they experience a sudden drop. We’d tell you not to panic, but it doesn’t really work. Actually, if you see other [webmasters panicking](https://www.searchenginejournal.com/google-search-ranking-drop/206678/), chances are you should be too.
[+](https://blog.ozglobalb2b.com/blog/its-not-you-its-google)
## [How to Identify and Meet Your Door Openers](https://blog.ozglobalb2b.com/blog/door-openers-en)
By [Nirit Elyovich](https://blog.ozglobalb2b.com/blog/author/nirit-elyovich) Mar 26, 2023 9:39:41 AM
**How to Identify and Meet Your Door Openers**
*How can you identify and get to know the people who are in the right position to open the door for you? In a recent webinar, Nirit Elyovich, our VP Strategy, shared some key insights.*
[+](https://blog.ozglobalb2b.com/blog/door-openers-en)
[](https://blog.ozglobalb2b.com/blog/ux/ui-trends-in-the-b2b-world-what-to-take-leave-behind-in-2023)
## [UX/UI trends in the B2B world - What to take & leave behind in 2023](https://blog.ozglobalb2b.com/blog/ux/ui-trends-in-the-b2b-world-what-to-take-leave-behind-in-2023)
By [נעמי ליפשיץ](https://blog.ozglobalb2b.com/blog/author/נעמי-ליפשיץ) Jan 18, 2023 5:11:57 PM
The confetti has settled, 2023 is under way, and there’s something new in the air. Many clients are getting in touch because they want to revamp their online presence — either building a new website or upgrading their current one.
[+](https://blog.ozglobalb2b.com/blog/ux/ui-trends-in-the-b2b-world-what-to-take-leave-behind-in-2023)
[](https://blog.ozglobalb2b.com/blog/consumerize-the-customer-journey)
## [Consumerize the Customer Journey](https://blog.ozglobalb2b.com/blog/consumerize-the-customer-journey)
By [Nirit Elyovich](https://blog.ozglobalb2b.com/blog/author/nirit-elyovich) Jul 26, 2022 10:59:38 AM
When I just started my career, an intelligent woman told me that only when I understand that the customers of the company pay my salary and not the company owners, will I be able to call myself a marketer. So when you think about the future of marketing, you need to first consider what kind of customers we will meet.
[+](https://blog.ozglobalb2b.com/blog/consumerize-the-customer-journey)
[](https://blog.ozglobalb2b.com/blog/how-to-get-started-with-b2b-videos)
## [How to Get Started with B2B Videos](https://blog.ozglobalb2b.com/blog/how-to-get-started-with-b2b-videos)
By [Liane Shalev](https://blog.ozglobalb2b.com/blog/author/liane-shalev) Sep 26, 2019 3:09:28 PM
***Key takeaways from HUG Haifa #2, “All About Video”***
When’s the last time you watched a video? Today? Yesterday? That puts you in good company. Humans love video. 1/3 of all time online is spent watching videos. In fact, 500 million people watch a v
[+](https://blog.ozglobalb2b.com/blog/how-to-get-started-with-b2b-videos)
[](https://blog.ozglobalb2b.com/blog/hug-haifa-sales-marketing-alignment)
## [HUG Haifa - SALES & MARKETING ALIGNMENT](https://blog.ozglobalb2b.com/blog/hug-haifa-sales-marketing-alignment)
By [Jonathan Cohen](https://blog.ozglobalb2b.com/blog/author/jonathan-cohen) Aug 8, 2019 2:27:11 PM
The first HUG Haifa was a complete success where we learned from Stephen Fuery, principal Implementation Specialist at [HubSpot](https://www.hubspot.com/) and Ofir Marx, Marketing Manager at [BERMAD](https://www.bermad.com/) fascinating topics that will take our Marketing and sales project to the next level.
[+](https://blog.ozglobalb2b.com/blog/hug-haifa-sales-marketing-alignment)
[](https://blog.ozglobalb2b.com/blog/can-inbound-marketing-really-impact-on-your-bottom-line)
## [Can Inbound Marketing Really Impact on Your Bottom Line?](https://blog.ozglobalb2b.com/blog/can-inbound-marketing-really-impact-on-your-bottom-line)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) Mar 8, 2019 10:05:12 PM
*For one Israeli B2B company, investment in inbound marketing pays off.*
[+](https://blog.ozglobalb2b.com/blog/can-inbound-marketing-really-impact-on-your-bottom-line)
[](https://blog.ozglobalb2b.com/blog/how-to-grow-your-business-using-the-flywheel)
## [How To Grow Your Business Using the Flywheel](https://blog.ozglobalb2b.com/blog/how-to-grow-your-business-using-the-flywheel)
By [Ilan Amit](https://blog.ozglobalb2b.com/blog/author/ilan-amit) Jan 23, 2019 10:23:35 AM
Think about the last time you made a major purchase. Chances are, you researched the product online. Maybe downloaded a brochure. Read reviews. Asked the opinions of people you trust. And, if possible, took it for a trial run before you went ahead and made the purchase.
[**<< Are you ready to jump start your B2B business? Find out how! >>**](https://go.ozglobalb2b.com/inbound-course-2019)
[+](https://blog.ozglobalb2b.com/blog/how-to-grow-your-business-using-the-flywheel)
[All posts](https://blog.ozglobalb2b.com/blog/all) [Next](https://blog.ozglobalb2b.com/blog/page/2)
### Post by Topics
- [B2B Marketing (32)](https://blog.ozglobalb2b.com/blog/topic/b2b-marketing)
- [Strategy (31)](https://blog.ozglobalb2b.com/blog/topic/strategy)
- [Digital Marketing (27)](https://blog.ozglobalb2b.com/blog/topic/digital-marketing)
- [Social Media Marketing (24)](https://blog.ozglobalb2b.com/blog/topic/social-media-marketing)
- [Online Marketing (21)](https://blog.ozglobalb2b.com/blog/topic/online-marketing)
- [Inbound Marketing (18)](https://blog.ozglobalb2b.com/blog/topic/inbound-marketing)
- [Branding (17)](https://blog.ozglobalb2b.com/blog/topic/branding)
- [B2B Digital Marketing (12)](https://blog.ozglobalb2b.com/blog/topic/b2b-digital-marketing)
- [Brand Value (11)](https://blog.ozglobalb2b.com/blog/topic/brand-value)
- [Global (11)](https://blog.ozglobalb2b.com/blog/topic/global)
- [Branding In (5)](https://blog.ozglobalb2b.com/blog/topic/branding-in)
- [Medical & healthcare (5)](https://blog.ozglobalb2b.com/blog/topic/medical-healthcare)
- [Sales (5)](https://blog.ozglobalb2b.com/blog/topic/sales)
- [Growth Marketing (4)](https://blog.ozglobalb2b.com/blog/topic/growth-marketing)
- [Flywheel (2)](https://blog.ozglobalb2b.com/blog/topic/flywheel)
- [B2B Branding (1)](https://blog.ozglobalb2b.com/blog/topic/b2b-branding)
- [Rebranding (1)](https://blog.ozglobalb2b.com/blog/topic/rebranding)
- [SEO (1)](https://blog.ozglobalb2b.com/blog/topic/seo)
see all
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