There are lots of reasons why you may want to rebrand. For example:
Have you recently undergone a merger or acquisition?
Was there a major shuffle in management or business strategy?
Are you planning to launch a new product or version?
Does your brand identity no longer reflect your current corporate culture, values and focus?
If you answered “yes” to any of the above questions, it may be time to consider rebranding.
The New Year is officially here and we decided to put together a countdown of marketing trends that will affect B2B brands in 2018!
Israel and China are a perfect match – China is an incredible opportunity for Israeli cybersecurity, medical devices and artificial intelligence industries. While at the same time Israel is a source of talent and know-how with its startup culture – something that China is lacking. Bilateral ties between Israel and China have increased significantly in recent years, sparking the launch of the Israel-China Innovation Committee and the Israel-China Economic Task Force.
Afimilk case study: all you need is lab
When Afimilk — a pioneer and global leader of management technology for dairy farming — was preparing to launch its In-line Milk Lab internationally, the company turned to Oz for assistance in creating a combined online and offline campaign for the launch.
There is no greater satisfaction than watching our customers successfully launch groundbreaking and transformative products that take the market by storm — especially when we played a role in branding them!
We’re all aware (at least most of us) of the crucial role that B2B brands with a clear correlation to core company values play in business growth and expansion. But what happens when we achieve what we want and start expanding internationally?
As part of our focus on B2B branding as the core of what makes your company beat – a reflection of who you are, what you do, how you do it, and why you do it — we’d like to zoom in on one of the most important factors in pulling it all together and actually making it work: your employees.
A Case Study in Effective Online and Offline Marketing
Note: This is the last of a 5-part series on our annual international B2B marketing conference this past November. Read Part 4 here.
As VP Strategy at Oz Branding, I decided to share our experience with Elcam Medical at the Global Marketing Challenges for B2B Companies conference, as it demonstrated the importance of combining both online and offline marketing approaches.
Before delving into the Elcam Medical case study at the conference, howev
Note: This is Part 4 of a 5-part series on our annual international B2B marketing conference this past November. Read Part 3 here.
Matt Bowen, President and CEO of Aloft Group, shared with us at the Global Marketing Challenges for B2B Companies the key success factors for Israeli companies to scale their product in the U.S.
Note: This is Part 3 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read Part 2 here.
At the Global Marketing Challenges for B2B Companies conference we had the distinct pleasure to hear from Mr. Eyal Tryber, CEO of Maytronics, about the lessons he and his company learned from building a global brand. As the former VP of Sales and Marketing at Maytronics for over seven years before his appointment as the CEO in May of this year, these lessons are from his own first-hand experience.
