For one Israeli B2B company, investment in inbound marketing pays off.
The New Year is officially here and we decided to put together a countdown of marketing trends that will affect B2B brands in 2018!
In one of our last blogs, we spoke about how content is the fuel behind inbound marketing.
Content is what sets you apart
It’s the fuel behind inbound marketing – it carries the message your company wants to deliver to your customers at the right time and in the right place.
It’s what powers a successful inbound strategy by pulling people from one stage of the inbound methodology to another and addressing their challenges and questions.
Inbound marketing is not just about attracting people to your business; it's about attracting the right people to your business – those who will become leads, and then customers, and ultimately happy promoters of your brand.
We all know that Israel is a high-tech capital with almost as many start-ups as Silicon Valley.
According to Rubicon Venture Capital, if we looked at the number of start-ups per capita, Israel might actually be number one.
But what makes Israelis so obsessed with R&D?