For one Israeli B2B company, investment in inbound marketing pays off.
The New Year is officially here and we decided to put together a countdown of marketing trends that will affect B2B brands in 2018!
Preparing for the age of “Social Health”
As healthcare reforms, the era of consumerism and mobile technology create the ideal climate for positive change in the medical and healthcare arena, we’re ushering in a new age – the “Social Health” era.
In one of our last blogs, we spoke about how content is the fuel behind inbound marketing.
Lead nurturing is the process of engaging with contacts via automated workflows to build a relationship with them. The end goal is to close more educated and qualified customers faster and to delight customers to become promoters of your brand.
Content is what sets you apart
It’s the fuel behind inbound marketing – it carries the message your company wants to deliver to your customers at the right time and in the right place.
It’s what powers a successful inbound strategy by pulling people from one stage of the inbound methodology to another and addressing their challenges and questions.
Inbound marketing is not just about attracting people to your business; it's about attracting the right people to your business – those who will become leads, and then customers, and ultimately happy promoters of your brand.
Attracting customers with inbound marketing
Inbound marketing is a customer-centric approach that focuses on attracting customers to your business by offering valuable and informative content that speaks to theirs needs and builds trust in your business.
We all know that Israel is a high-tech capital with almost as many start-ups as Silicon Valley.
According to Rubicon Venture Capital, if we looked at the number of start-ups per capita, Israel might actually be number one.
But what makes Israelis so obsessed with R&D?