BLOZ.jpg

Orit Oz

Find me on:

Recent Posts

How can the digital revolution help you extend your reach?

By Orit Oz May 15, 2017 11:37:44 AM

If we were to tell you that the world is in the midst of another major digital revolution, would you be surprised? We wouldn’t — because technology is seriously rocking our world, and it’s creating unprecedented disruption in its wake.

+

Growing Your Brand in the USA: Key Success Factors

By Orit Oz May 14, 2017 2:48:59 PM

Note: This is Part 4 of a 5-part series on our annual international B2B marketing conference this past November. Read Part 3 here.

Matt Bowen, President and CEO of Aloft Group, shared with us at the Global Marketing Challenges for B2B Companies the key success factors for Israeli companies to scale their product in the U.S.

+

From Israel to Global: Lessons Learned in Building a Global Brand

By Orit Oz May 14, 2017 2:30:59 PM

Note: This is Part 3 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read Part 2 here.

At the Global Marketing Challenges for B2B Companies conference we had the distinct pleasure to hear from Mr. Eyal Tryber, CEO of Maytronics, about the lessons he and his company learned from building a global brand. As the former VP of Sales and Marketing at Maytronics for over seven years before his appointment as the CEO in May of this year, these lessons are from his own first-hand experience.

+

Getting Over the Great Wall: Marketing Successes and Failures in China

By Orit Oz May 14, 2017 2:17:41 PM

Note: This is Part 2 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read Part 1 here.

Mike Golden, CEO of Adsmith China, gave us some tips at the B2B International Conference 2015 this November about what to do (and what not to do) when marketing your brand in China. This country of 1.3 billion people and an estimated 6.5% growth for the next five years (and that's slow!) offers an exciting opportunity for global brands.

+

Why Marketing in Europe is Like a Polar Bear

By Orit Oz May 14, 2017 2:04:29 PM

Note: This is Part 1 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read the introductory post to this series here.

When our head of VP Strategy at Oz Branding, Dina Gidron, asked Dirk Assent, managing partner at Bernstein, Gmbh to talk about marketing in Europe at the B2B branding conference in November, he admits that he struggled to find material to talk about.

+

Global marketing challenges for B2B companies

By Orit Oz May 14, 2017 1:19:39 PM

The International B2B Marketing Conference 2015

We had a wonderful time learning about and discussing the challenges in global marketing for B2B companies at our International B2B marketing Conference earlier this month. We'd like to give a big thank you to our partners at the E3 International Agency Network for working with us. And, we'd especially like to thank the over 200 people who attended, including executives who came from over 10 countries around the world!

+

How B2B Brands Drive Sales

By Orit Oz May 14, 2017 1:19:10 PM

If General Electric and IBM were sold tomorrow, their brand value alone would be approximately $45 and $75 million respectively. These brand valuations sit right next to well-known consumer brands such as McDonalds and Coca-Cola, illustrating that B2B brands, similar to their consumer brand cousins, also drive billions of dollars in value and market capitalization in intangible assets of "goodwill."

+