When I just started my career, an intelligent woman told me that only when I understand that the customers of the company pay my salary and not the company owners, will I be able to call myself a marketer. So when you think about the future of marketing, you need to first consider what kind of customers we will meet.
For one Israeli B2B company, investment in inbound marketing pays off.
Think about the last time you made a major purchase. Chances are, you researched the product online. Maybe downloaded a brochure. Read reviews. Asked the opinions of people you trust. And, if possible, took it for a trial run before you went ahead and made the purchase.
<< Are you ready to jump start your B2B business? Find out how! >>
Trendlines Group case study: rebranding and visual identity
As our clients grow and expand their global reach, we are committed to helping them tell the story that sets them apart while staying true to their authentic corporate values.
On 21 June 2017, we held a successful Inbound for Medical & Healthcare Companies event for over 50 attendees.
Preparing for the age of “Social Health”
As healthcare reforms, the era of consumerism and mobile technology create the ideal climate for positive change in the medical and healthcare arena, we’re ushering in a new age – the “Social Health” era.
It's time to attract your prospects instead of bombarding them.
Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.
In one of our last blogs, we spoke about how content is the fuel behind inbound marketing.
Lead nurturing is the process of engaging with contacts via automated workflows to build a relationship with them. The end goal is to close more educated and qualified customers faster and to delight customers to become promoters of your brand.