For one Israeli B2B company, investment in inbound marketing pays off.
Afimilk case study: all you need is lab
When Afimilk — a pioneer and global leader of management technology for dairy farming — was preparing to launch its In-line Milk Lab internationally, the company turned to Oz for assistance in creating a combined online and offline campaign for the launch.
There is no greater satisfaction than watching our customers successfully launch groundbreaking and transformative products that take the market by storm — especially when we played a role in branding them!
In today’s digital age, we tend to focus a lot on online marketing (also known as Inbound marketing), which includes the use of social media, email marketing, and other online platforms to communicate with our customers.
Most C-suite executives in the B2B technology world understand the influence millennials have on their decisions to purchase from one vendor versus another.