The Online Approach to Event Marketing

By Miri Peled May 14, 2017 1:14:28 PM

In the world of B2B, inbound marketing is often thought of as completely separate from your offline marketing. This type of thinking, however, misses opportunities for effective lead generation, especially when it comes to B2B conferences.


Creating an Exceptional Digital Experience for Millennial Buyers

By Miri Peled May 14, 2017 1:09:47 PM

Most C-suite executives in the B2B technology world understand the influence millennials have on their decisions to purchase from one vendor versus another.