---
title: | Social Media Marketing
description: Social Media Marketing |
---

- [B2B industries we serve](http://ozglobalb2b.com/b2b-industries-we-serve/)
  
  
  
  
  
    - [Internet](http://ozglobalb2b.com/b2b-industries-we-serve/internet/)
    - [Defence](http://ozglobalb2b.com/b2b-industries-we-serve/defence/)
    - [Telco](http://ozglobalb2b.com/b2b-industries-we-serve/telco/)
    - [Water Tech](http://ozglobalb2b.com/b2b-industries-we-serve/water-tech/)
    - [Agro tech](http://ozglobalb2b.com/b2b-industries-we-serve/agricultural-industries/)
    - [Medical & healthcare](http://ozglobalb2b.com/b2b-industries-we-serve/medical/)
    - [Plastic](http://ozglobalb2b.com/b2b-industries-we-serve/plastic/)
    - [B2B2U®](http://ozglobalb2b.com/b2b-industries-we-serve/b2b2c/)

- [Our Services](http://ozglobalb2b.com/ourservices/)
  
  
  
  
  
    - [Brand strategy](http://ozglobalb2b.com/ourservices/brand-strategy/)
    - [Visual identity](http://ozglobalb2b.com/ourservices/visual-identity/)
    - [Customer experience](http://ozglobalb2b.com/ourservices/customer-experience/)
    - [Digital & inbound](http://ozglobalb2b.com/ourservices/digital-inbound/)
    - [Culture & employee engagement](http://ozglobalb2b.com/ourservices/culture-employee-engagement/)
    - [Storytelling & content](http://ozglobalb2b.com/ourservices/storytelling-content/)
    - [Data & analytics](http://ozglobalb2b.com/ourservices/data-analytics/)

- [About OZ](http://ozglobalb2b.com/the-oz-brand/)
- [Our Team](http://ozglobalb2b.com/the-oz-team/)
- [Work](http://ozglobalb2b.com/work/)
- [The BL\[OZ\]](https://blog.ozbranding.co.il/blog)
- [Careers](http://ozglobalb2b.com/careers)
- [Contact Us](http://ozglobalb2b.com/contact-oz/)

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- <https://www.linkedin.com/company/oz-strategic-branding-%26-design/>
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- <https://www.facebook.com/OZ.Global.B2B/?ref=bookmarks>

[EN](https://blog.ozglobalb2b.com/blog)

|

[HE](https://blog.ozglobalb2b.com/hebrew)

[![OZ Branding](https://blog.ozglobalb2b.com/hubfs/OZ-logo-global-rgb-03.png)](http://ozglobalb2b.com/)

Contact Us

[Contact Us](http://ozglobalb2b.com/contact-oz)

![BLOZ.jpg](https://blog.ozglobalb2b.com/hs-fs/hubfs/Blog_pics_2017/BLOZ.jpg?width=910&height=275&name=BLOZ.jpg)

[![](https://blog.ozglobalb2b.com/hubfs/Breakfast%20Club_Blog_images_v2.jpg)](https://blog.ozglobalb2b.com/blog/consumerize-the-customer-journey)

## [Consumerize the Customer Journey](https://blog.ozglobalb2b.com/blog/consumerize-the-customer-journey)

 By [Nirit Elyovich](https://blog.ozglobalb2b.com/blog/author/nirit-elyovich) Jul 26, 2022 10:59:38 AM

When I just started my career, an intelligent woman told me that only when I understand that the customers of the company pay my salary and not the company owners, will I be able to call myself a marketer. So when you think about the future of marketing, you need to first consider what kind of customers we will meet.

[+](https://blog.ozglobalb2b.com/blog/consumerize-the-customer-journey)

[![](https://blog.ozglobalb2b.com/hubfs/index_1.jpg)](https://blog.ozglobalb2b.com/blog/10-9-8-.-and-counting-down-marketing-trends-for-2018)

## [10, 9, 8…. And counting down marketing trends for 2018](https://blog.ozglobalb2b.com/blog/10-9-8-.-and-counting-down-marketing-trends-for-2018)

 By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) Jan 18, 2018 5:07:28 PM

**The New Year is officially here and we decided to put together a countdown of marketing trends that will affect B2B brands in 2018!**

[+](https://blog.ozglobalb2b.com/blog/10-9-8-.-and-counting-down-marketing-trends-for-2018)

[![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/Afimilk%20partner%20portal_post.jpg)](https://blog.ozglobalb2b.com/blog/moo-ving-it-up-a-notch-with-user-experience)

## [Moo-ving it up a notch with user experience](https://blog.ozglobalb2b.com/blog/moo-ving-it-up-a-notch-with-user-experience)

 By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Oct 10, 2017 12:35:59 PM

**Afimilk case study: partner portal**

[+](https://blog.ozglobalb2b.com/blog/moo-ving-it-up-a-notch-with-user-experience)

[![](https://blog.ozglobalb2b.com/hubfs/Blog_pics/PB_post.jpg)](https://blog.ozglobalb2b.com/blog/lets-get-personal-building-your-personal-brand)

## [Let’s get personal – building your personal brand](https://blog.ozglobalb2b.com/blog/lets-get-personal-building-your-personal-brand)

 By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Sep 19, 2017 12:08:28 PM

***"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you." ***

*McNally and Speak, Marketers*

We usually associate the term branding with companies, but today, we’d like to turn the focus onto you and your personal brand.

[+](https://blog.ozglobalb2b.com/blog/lets-get-personal-building-your-personal-brand)

[![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/B2B2U_post.jpg)](https://blog.ozglobalb2b.com/blog/moving-to-a-business-to-business-to-user-mindset)

## [Moving to a business-to-business-to-user mindset (B2B2U©)](https://blog.ozglobalb2b.com/blog/moving-to-a-business-to-business-to-user-mindset)

 By [Dina Gidron](https://blog.ozglobalb2b.com/blog/author/dina-gidron) Sep 10, 2017 8:41:19 AM

We're entering a new age of healthcare, the "Social Health" era, where the focus has shifted to informed patient-consumers. **With ever-increasing access to information, our patient-consumers are now empowered more than ever to make choices for themselves** by researching and even shopping online for everything from health plans and doctors to medical equipment and insurance policies.

[+](https://blog.ozglobalb2b.com/blog/moving-to-a-business-to-business-to-user-mindset)

[![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/trendlines_post.jpg)](https://blog.ozglobalb2b.com/blog/its-all-about-the-people-and-building-relationships)

## [It’s all about the people and building relationships](https://blog.ozglobalb2b.com/blog/its-all-about-the-people-and-building-relationships)

 By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Aug 9, 2017 10:34:40 AM

**Trendlines Group case study: rebranding and visual identity**

As our clients grow and expand their global reach, we are committed to helping them tell the story that sets them apart while staying true to their authentic corporate values.

[+](https://blog.ozglobalb2b.com/blog/its-all-about-the-people-and-building-relationships)

[![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/Inbound%20for%20Medical_post.jpg)](https://blog.ozglobalb2b.com/blog/inbound-for-medical-healthcare-companies-event)

## [Inbound for Medical & Healthcare Companies Event](https://blog.ozglobalb2b.com/blog/inbound-for-medical-healthcare-companies-event)

 By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Jul 23, 2017 10:54:37 AM

On 21 June 2017, we held a successful **Inbound for Medical & Healthcare Companies** event for over 50 attendees.

[+](https://blog.ozglobalb2b.com/blog/inbound-for-medical-healthcare-companies-event)

[![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/your%20patient-consumers_post.jpg)](https://blog.ozglobalb2b.com/blog/getting-to-know-your-patient-consumers)

## [Getting to know your patient-consumers](https://blog.ozglobalb2b.com/blog/getting-to-know-your-patient-consumers)

 By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) Jul 13, 2017 2:59:36 PM

**Preparing for the age of “Social Health”**

As healthcare reforms, the era of consumerism and mobile technology create the ideal climate for positive change in the medical and healthcare arena, we’re ushering in a new age – the **“Social Health”** era.

[+](https://blog.ozglobalb2b.com/blog/getting-to-know-your-patient-consumers)

[![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/traditional%20and%20inbound%20marketing_post.jpg)](https://blog.ozglobalb2b.com/blog/whats-the-difference-between-traditional-and-inbound-marketing)

## [What’s the difference between traditional and inbound marketing?](https://blog.ozglobalb2b.com/blog/whats-the-difference-between-traditional-and-inbound-marketing)

 By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Jun 29, 2017 3:10:28 PM

**It's time to attract your prospects instead of bombarding them.**

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.

[+](https://blog.ozglobalb2b.com/blog/whats-the-difference-between-traditional-and-inbound-marketing)

[![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/creative%20juices_post.jpg)](https://blog.ozglobalb2b.com/blog/get-your-creative-juices-flowing-with-these-great-blog-topic-tips)

## [Get your creative juices flowing with these great blog topic tips](https://blog.ozglobalb2b.com/blog/get-your-creative-juices-flowing-with-these-great-blog-topic-tips)

 By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) Jun 6, 2017 2:42:17 PM

In one of our last blogs, we spoke about how content is the fuel behind inbound marketing.

[+](https://blog.ozglobalb2b.com/blog/get-your-creative-juices-flowing-with-these-great-blog-topic-tips)

[All posts](https://blog.ozglobalb2b.com/blog/all) [Next](https://blog.ozglobalb2b.com/blog/topic/social-media-marketing/page/2)

### Post by Topics

- [B2B Marketing (32)](https://blog.ozglobalb2b.com/blog/topic/b2b-marketing)
- [Strategy (31)](https://blog.ozglobalb2b.com/blog/topic/strategy)
- [Digital Marketing (27)](https://blog.ozglobalb2b.com/blog/topic/digital-marketing)
- [Social Media Marketing (24)](https://blog.ozglobalb2b.com/blog/topic/social-media-marketing)
- [Online Marketing (21)](https://blog.ozglobalb2b.com/blog/topic/online-marketing)
- [Inbound Marketing (18)](https://blog.ozglobalb2b.com/blog/topic/inbound-marketing)
- [Branding (17)](https://blog.ozglobalb2b.com/blog/topic/branding)
- [B2B Digital Marketing (12)](https://blog.ozglobalb2b.com/blog/topic/b2b-digital-marketing)
- [Brand Value (11)](https://blog.ozglobalb2b.com/blog/topic/brand-value)
- [Global (11)](https://blog.ozglobalb2b.com/blog/topic/global)
- [Branding In (5)](https://blog.ozglobalb2b.com/blog/topic/branding-in)
- [Medical & healthcare (5)](https://blog.ozglobalb2b.com/blog/topic/medical-healthcare)
- [Sales (5)](https://blog.ozglobalb2b.com/blog/topic/sales)
- [Growth Marketing (4)](https://blog.ozglobalb2b.com/blog/topic/growth-marketing)
- [Flywheel (2)](https://blog.ozglobalb2b.com/blog/topic/flywheel)
- [B2B Branding (1)](https://blog.ozglobalb2b.com/blog/topic/b2b-branding)
- [Rebranding (1)](https://blog.ozglobalb2b.com/blog/topic/rebranding)
- [SEO (1)](https://blog.ozglobalb2b.com/blog/topic/seo)

see all

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