--- title: | Miri Peled --- - [B2B industries we serve](http://ozglobalb2b.com/b2b-industries-we-serve/) - [Internet](http://ozglobalb2b.com/b2b-industries-we-serve/internet/) - [Defence](http://ozglobalb2b.com/b2b-industries-we-serve/defence/) - [Telco](http://ozglobalb2b.com/b2b-industries-we-serve/telco/) - [Water Tech](http://ozglobalb2b.com/b2b-industries-we-serve/water-tech/) - [Agro tech](http://ozglobalb2b.com/b2b-industries-we-serve/agricultural-industries/) - [Medical & healthcare](http://ozglobalb2b.com/b2b-industries-we-serve/medical/) - [Plastic](http://ozglobalb2b.com/b2b-industries-we-serve/plastic/) - [B2B2U®](http://ozglobalb2b.com/b2b-industries-we-serve/b2b2c/) - [Our Services](http://ozglobalb2b.com/ourservices/) - [Brand strategy](http://ozglobalb2b.com/ourservices/brand-strategy/) - [Visual identity](http://ozglobalb2b.com/ourservices/visual-identity/) - [Customer experience](http://ozglobalb2b.com/ourservices/customer-experience/) - [Digital & inbound](http://ozglobalb2b.com/ourservices/digital-inbound/) - [Culture & employee engagement](http://ozglobalb2b.com/ourservices/culture-employee-engagement/) - [Storytelling & content](http://ozglobalb2b.com/ourservices/storytelling-content/) - [Data & analytics](http://ozglobalb2b.com/ourservices/data-analytics/) - [About OZ](http://ozglobalb2b.com/the-oz-brand/) - [Our Team](http://ozglobalb2b.com/the-oz-team/) - [Work](http://ozglobalb2b.com/work/) - [The BL\[OZ\]](https://blog.ozbranding.co.il/blog) - [Careers](http://ozglobalb2b.com/careers) - [Contact Us](http://ozglobalb2b.com/contact-oz/) [![](https://ozglobalb2b.com/wp-content/themes/OZ/images/gold_hubspot.png)](https://app.hubspot.com/partner-directory/details/2302580?__hstc=2946927.3e4fda151f51898ae9146e078c416858.1554207699009.1554875142079.1554905679776.5&__hssc=2946927.1.1554905679776&__hsfp=1769363654) [![](http://ozglobalb2b.com/wp-content/themes/OZ/images/e3_footer_banner.svg)](http://www.e3network.com/welcome) - - - - [EN](https://blog.ozglobalb2b.com/blog) | [HE](https://blog.ozglobalb2b.com/hebrew) [![OZ Branding](https://blog.ozglobalb2b.com/hubfs/OZ-logo-global-rgb-03.png)](http://ozglobalb2b.com/) Contact Us [Contact Us](http://ozglobalb2b.com/contact-oz) ![BLOZ.jpg](https://blog.ozglobalb2b.com/hs-fs/hubfs/Blog_pics_2017/BLOZ.jpg?width=910&height=275&name=BLOZ.jpg) ## Miri Peled Find me on: ## Recent Posts [![](https://blog.ozglobalb2b.com/hubfs/bloz_rebranding_pic.jpg)](https://blog.ozglobalb2b.com/blog/how-do-you-know-when-its-time-to-rebrand) ## [Rebranding – so much more than just a logo or color palette](https://blog.ozglobalb2b.com/blog/how-do-you-know-when-its-time-to-rebrand) By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Feb 19, 2018 2:27:16 PM There are lots of reasons why you may want to rebrand.  For example: ***Have you recently undergone a merger or acquisition?*** ***Was there a major shuffle in management or business strategy?*** ***Are you planning to launch a new product or version?*** ***Does your brand identity no longer reflect your current corporate culture, values and focus? *** If you answered “yes” to any of the above questions, it may be time to consider rebranding. [+](https://blog.ozglobalb2b.com/blog/how-do-you-know-when-its-time-to-rebrand) [![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/Afimilk%20partner%20portal_post.jpg)](https://blog.ozglobalb2b.com/blog/moo-ving-it-up-a-notch-with-user-experience) ## [Moo-ving it up a notch with user experience](https://blog.ozglobalb2b.com/blog/moo-ving-it-up-a-notch-with-user-experience) By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Oct 10, 2017 12:35:59 PM **Afimilk case study: partner portal** [+](https://blog.ozglobalb2b.com/blog/moo-ving-it-up-a-notch-with-user-experience) [![](https://blog.ozglobalb2b.com/hubfs/Blog_pics/PB_post.jpg)](https://blog.ozglobalb2b.com/blog/lets-get-personal-building-your-personal-brand) ## [Let’s get personal – building your personal brand](https://blog.ozglobalb2b.com/blog/lets-get-personal-building-your-personal-brand) By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Sep 19, 2017 12:08:28 PM ***"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you." *** *McNally and Speak, Marketers* We usually associate the term branding with companies, but today, we’d like to turn the focus onto you and your personal brand. [+](https://blog.ozglobalb2b.com/blog/lets-get-personal-building-your-personal-brand) [![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/trendlines_post.jpg)](https://blog.ozglobalb2b.com/blog/its-all-about-the-people-and-building-relationships) ## [It’s all about the people and building relationships](https://blog.ozglobalb2b.com/blog/its-all-about-the-people-and-building-relationships) By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Aug 9, 2017 10:34:40 AM **Trendlines Group case study: rebranding and visual identity** As our clients grow and expand their global reach, we are committed to helping them tell the story that sets them apart while staying true to their authentic corporate values. [+](https://blog.ozglobalb2b.com/blog/its-all-about-the-people-and-building-relationships) [![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/Inbound%20for%20Medical_post.jpg)](https://blog.ozglobalb2b.com/blog/inbound-for-medical-healthcare-companies-event) ## [Inbound for Medical & Healthcare Companies Event](https://blog.ozglobalb2b.com/blog/inbound-for-medical-healthcare-companies-event) By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Jul 23, 2017 10:54:37 AM On 21 June 2017, we held a successful **Inbound for Medical & Healthcare Companies** event for over 50 attendees. [+](https://blog.ozglobalb2b.com/blog/inbound-for-medical-healthcare-companies-event) [![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/traditional%20and%20inbound%20marketing_post.jpg)](https://blog.ozglobalb2b.com/blog/whats-the-difference-between-traditional-and-inbound-marketing) ## [What’s the difference between traditional and inbound marketing?](https://blog.ozglobalb2b.com/blog/whats-the-difference-between-traditional-and-inbound-marketing) By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Jun 29, 2017 3:10:28 PM **It's time to attract your prospects instead of bombarding them.** Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building. [+](https://blog.ozglobalb2b.com/blog/whats-the-difference-between-traditional-and-inbound-marketing) [![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/Bloz_pics_new14-1.jpg)](https://blog.ozglobalb2b.com/blog/using-online-marketing-to-generate-a-buzz-or-a-moo) ## [Using online marketing to generate a buzz (or a moo)](https://blog.ozglobalb2b.com/blog/using-online-marketing-to-generate-a-buzz-or-a-moo) By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) May 15, 2017 2:43:15 PM **Afimilk case study: all you need is lab** When [Afimilk](http://www.afimilk.com) — a pioneer and global leader of management technology for dairy farming — was preparing to launch its [In-line Milk Lab](http://www.afilab.com) internationally, the company turned to Oz for assistance in creating a combined online and offline campaign for the launch. [+](https://blog.ozglobalb2b.com/blog/using-online-marketing-to-generate-a-buzz-or-a-moo) [![](https://blog.ozglobalb2b.com/hubfs/Blog_pics/CMO_post.jpg)](https://blog.ozglobalb2b.com/blog/the_changing_role_of_cmos_in_b2b_marketing) ## [The changing role of CMOs in B2B marketing](https://blog.ozglobalb2b.com/blog/the_changing_role_of_cmos_in_b2b_marketing) By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) May 15, 2017 2:02:40 PM With the evolving nature of the marketplace, the role of the Chief Marketing Officer (CMO) is quickly transforming and becoming one of the most strategic functions in most organizations. [+](https://blog.ozglobalb2b.com/blog/the_changing_role_of_cmos_in_b2b_marketing) [![](https://blog.ozglobalb2b.com/hubfs/Blog_pics_2017/Bloz_pics_new25.jpg)](https://blog.ozglobalb2b.com/blog/getting-creative-in-b2b-marketing) ## [Getting creative in B2B marketing](https://blog.ozglobalb2b.com/blog/getting-creative-in-b2b-marketing) By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) May 15, 2017 12:38:58 PM We speak a lot about branding — adding value to B2B brands, building global brands, marketing in a digital world, employee branding, etc. [+](https://blog.ozglobalb2b.com/blog/getting-creative-in-b2b-marketing) [![](https://blog.ozglobalb2b.com/hubfs/Blog_pics/Customers.jpg)](https://blog.ozglobalb2b.com/blog/should-i-still-speak-to-my-customers-face-to-face) ## [Should I Still Speak to My Customers Face-to-Face?](https://blog.ozglobalb2b.com/blog/should-i-still-speak-to-my-customers-face-to-face) By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) May 14, 2017 1:15:46 PM In today’s digital age, we tend to focus a lot on online marketing (also known as Inbound marketing), which includes the use of social media, email marketing, and other online platforms to communicate with our customers. [+](https://blog.ozglobalb2b.com/blog/should-i-still-speak-to-my-customers-face-to-face) [All posts](https://blog.ozglobalb2b.com/blog/all) [Next](https://blog.ozglobalb2b.com/blog/author/miri-peled/page/2) ### Post by Topics - [B2B Marketing (32)](https://blog.ozglobalb2b.com/blog/topic/b2b-marketing) - [Strategy (31)](https://blog.ozglobalb2b.com/blog/topic/strategy) - [Digital Marketing (27)](https://blog.ozglobalb2b.com/blog/topic/digital-marketing) - [Social Media Marketing (24)](https://blog.ozglobalb2b.com/blog/topic/social-media-marketing) - [Online Marketing (21)](https://blog.ozglobalb2b.com/blog/topic/online-marketing) - [Inbound Marketing (18)](https://blog.ozglobalb2b.com/blog/topic/inbound-marketing) - [Branding (17)](https://blog.ozglobalb2b.com/blog/topic/branding) - [B2B Digital Marketing (12)](https://blog.ozglobalb2b.com/blog/topic/b2b-digital-marketing) - [Brand Value (11)](https://blog.ozglobalb2b.com/blog/topic/brand-value) - [Global (11)](https://blog.ozglobalb2b.com/blog/topic/global) - [Branding In (5)](https://blog.ozglobalb2b.com/blog/topic/branding-in) - [Medical & healthcare (5)](https://blog.ozglobalb2b.com/blog/topic/medical-healthcare) - [Sales (5)](https://blog.ozglobalb2b.com/blog/topic/sales) - [Growth Marketing (4)](https://blog.ozglobalb2b.com/blog/topic/growth-marketing) - [Flywheel (2)](https://blog.ozglobalb2b.com/blog/topic/flywheel) - [B2B Branding (1)](https://blog.ozglobalb2b.com/blog/topic/b2b-branding) - [Rebranding (1)](https://blog.ozglobalb2b.com/blog/topic/rebranding) - [SEO (1)](https://blog.ozglobalb2b.com/blog/topic/seo) see all ### Recent Posts ### Subscribe to email updates ## Contact us for a consult ### Stay up to date with BL\[OZ\] Email \* ### Contact **Tel.** 972 4 9933900 **Fax** 972 4 9933905 **Email** info@ozglobalb2b.com ### Visit Manof Industrial Park [TAKE ME THERE](https://www.google.co.il/maps/place/Manof/@32.8514329,35.2340154,15.75z/data=!4m5!3m4!1s0x151c3569e5d5cb55:0x39c7764a255ccdf4!8m2!3d32.853258!4d35.237355?hl=en) [![](http://ozglobalb2b.com/wp-content/themes/OZ/images/e3_footer_banner.svg)](http://www.e3network.com/welcome) [![](https://ozglobalb2b.com/wp-content/themes/OZ/images/gold_hubspot.png)](https://app.hubspot.com/partner-directory/details/2302580?__hstc=2946927.3e4fda151f51898ae9146e078c416858.1554207699009.1554875142079.1554905679776.5&__hssc=2946927.1.1554905679776&__hsfp=1769363654) - - - -