There are lots of reasons why you may want to rebrand. For example:
Have you recently undergone a merger or acquisition?
Was there a major shuffle in management or business strategy?
Are you planning to launch a new product or version?
Does your brand identity no longer reflect your current corporate culture, values and focus?
If you answered “yes” to any of the above questions, it may be time to consider rebranding.
"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."
McNally and Speak, Marketers
We usually associate the term branding with companies, but today, we’d like to turn the focus onto you and your personal brand.
Trendlines Group case study: rebranding and visual identity
As our clients grow and expand their global reach, we are committed to helping them tell the story that sets them apart while staying true to their authentic corporate values.
On 21 June 2017, we held a successful Inbound for Medical & Healthcare Companies event for over 50 attendees.
It's time to attract your prospects instead of bombarding them.
Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.
Afimilk case study: all you need is lab
When Afimilk — a pioneer and global leader of management technology for dairy farming — was preparing to launch its In-line Milk Lab internationally, the company turned to Oz for assistance in creating a combined online and offline campaign for the launch.
With the evolving nature of the marketplace, the role of the Chief Marketing Officer (CMO) is quickly transforming and becoming one of the most strategic functions in most organizations.
We speak a lot about branding — adding value to B2B brands, building global brands, marketing in a digital world, employee branding, etc.
In today’s digital age, we tend to focus a lot on online marketing (also known as Inbound marketing), which includes the use of social media, email marketing, and other online platforms to communicate with our customers.
