When I just started my career, an intelligent woman told me that only when I understand that the customers of the company pay my salary and not the company owners, will I be able to call myself a marketer. So when you think about the future of marketing, you need to first consider what kind of customers we will meet.
The New Year is officially here and we decided to put together a countdown of marketing trends that will affect B2B brands in 2018!
"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."
McNally and Speak, Marketers
We usually associate the term branding with companies, but today, we’d like to turn the focus onto you and your personal brand.
We're entering a new age of healthcare, the "Social Health" era, where the focus has shifted to informed patient-consumers. With ever-increasing access to information, our patient-consumers are now empowered more than ever to make choices for themselves by researching and even shopping online for everything from health plans and doctors to medical equipment and insurance policies.
Trendlines Group case study: rebranding and visual identity
As our clients grow and expand their global reach, we are committed to helping them tell the story that sets them apart while staying true to their authentic corporate values.
It's time to attract your prospects instead of bombarding them.
Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.
In one of our last blogs, we spoke about how content is the fuel behind inbound marketing.