BLOZ.jpg

The power of content in inbound marketing

By Orit Oz May 16, 2017 9:53:43 AM

Content is what sets you apart

It’s the fuel behind inbound marketing – it carries the message your company wants to deliver to your customers at the right time and in the right place.

It’s what powers a successful inbound strategy by pulling people from one stage of the inbound methodology to another and addressing their challenges and questions.

+

Attracting the RIGHT customers to your B2B business

By Orit Oz May 16, 2017 9:11:23 AM

Inbound marketing is not just about attracting people to your business; it's about attracting the right people to your business – those who will become leads, and then customers, and ultimately happy promoters of your brand.

+

Does inbound marketing work for B2B?

By Orit Oz May 16, 2017 9:02:11 AM

Attracting customers with inbound marketing

+

Inbound marketing in a nutshell

By Orit Oz May 16, 2017 8:53:26 AM

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business by offering valuable and informative content that speaks to theirs needs and builds trust in your business.

+

Using online marketing to generate a buzz (or a moo)

By Miri Peled May 15, 2017 2:43:15 PM

Afimilk case study: all you need is lab

When Afimilk — a pioneer and global leader of management technology for dairy farming — was preparing to launch its In-line Milk Lab internationally, the company turned to Oz for assistance in creating a combined online and offline campaign for the launch.

+

The changing role of CMOs in B2B marketing

By Miri Peled May 15, 2017 2:02:40 PM

With the evolving nature of the marketplace, the role of the Chief Marketing Officer (CMO) is quickly transforming and becoming one of the most strategic functions in most organizations.

+

The importance of branding in launching new products

By Dina Gidron May 15, 2017 1:40:16 PM

There is no greater satisfaction than watching our customers successfully launch groundbreaking and transformative products that take the market by storm — especially when we played a role in branding them!

+

What’s all the fuss about Inbound marketing?

By Orit Oz May 15, 2017 1:29:17 PM

We’ve all heard the term Inbound marketing thrown around a lot lately. It’s become the latest catchphrase in a field that’s already packed with catchphrases.

+

Getting creative in B2B marketing

By Miri Peled May 15, 2017 12:38:58 PM

We speak a lot about branding — adding value to B2B brands, building global brands, marketing in a digital world, employee branding, etc.

+

How can the digital revolution help you extend your reach?

By Orit Oz May 15, 2017 11:37:44 AM

If we were to tell you that the world is in the midst of another major digital revolution, would you be surprised? We wouldn’t — because technology is seriously rocking our world, and it’s creating unprecedented disruption in its wake.

+