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The power of content in inbound marketing

By Orit Oz May 16, 2017 9:53:43 AM

Content is what sets you apart

It’s the fuel behind inbound marketing – it carries the message your company wants to deliver to your customers at the right time and in the right place.

It’s what powers a successful inbound strategy by pulling people from one stage of the inbound methodology to another and addressing their challenges and questions.

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Attracting the RIGHT customers to your B2B business

By Orit Oz May 16, 2017 9:11:23 AM

Inbound marketing is not just about attracting people to your business; it's about attracting the right people to your business – those who will become leads, and then customers, and ultimately happy promoters of your brand.

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Does inbound marketing work for B2B?

By Orit Oz May 16, 2017 9:02:11 AM

Attracting customers with inbound marketing

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Inbound marketing in a nutshell

By Orit Oz May 16, 2017 8:53:26 AM

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business by offering valuable and informative content that speaks to theirs needs and builds trust in your business.

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Using online marketing to generate a buzz (or a moo)

By Miri Peled May 15, 2017 2:43:15 PM

Afimilk case study: all you need is lab

When Afimilk — a pioneer and global leader of management technology for dairy farming — was preparing to launch its In-line Milk Lab internationally, the company turned to Oz for assistance in creating a combined online and offline campaign for the launch.

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The changing role of CMOs in B2B marketing

By Miri Peled May 15, 2017 2:02:40 PM

With the evolving nature of the marketplace, the role of the Chief Marketing Officer (CMO) is quickly transforming and becoming one of the most strategic functions in most organizations.

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What’s all the fuss about Inbound marketing?

By Orit Oz May 15, 2017 1:29:17 PM

We’ve all heard the term Inbound marketing thrown around a lot lately. It’s become the latest catchphrase in a field that’s already packed with catchphrases.

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Getting creative in B2B marketing

By Miri Peled May 15, 2017 12:38:58 PM

We speak a lot about branding — adding value to B2B brands, building global brands, marketing in a digital world, employee branding, etc.

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Overcoming Global Borders

By Dina Gidron May 14, 2017 3:08:44 PM

A Case Study in Effective Online and Offline Marketing

Note: This is the last of a 5-part series on our annual international B2B marketing conference this past November. Read Part 4 here. 

As VP Strategy at Oz Branding, I decided to share our experience with Elcam Medical at the Global Marketing Challenges for B2B Companies conference, as it demonstrated the importance of combining both online and offline marketing approaches.

Before delving into the Elcam Medical case study at the conference, howev

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Growing Your Brand in the USA: Key Success Factors

By Orit Oz May 14, 2017 2:48:59 PM

Note: This is Part 4 of a 5-part series on our annual international B2B marketing conference this past November. Read Part 3 here.

Matt Bowen, President and CEO of Aloft Group, shared with us at the Global Marketing Challenges for B2B Companies the key success factors for Israeli companies to scale their product in the U.S.

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