Lead nurturing is the process of engaging with contacts via automated workflows to build a relationship with them. The end goal is to close more educated and qualified customers faster and to delight customers to become promoters of your brand.
Content is what sets you apart
It’s the fuel behind inbound marketing – it carries the message your company wants to deliver to your customers at the right time and in the right place.
It’s what powers a successful inbound strategy by pulling people from one stage of the inbound methodology to another and addressing their challenges and questions.
Inbound marketing is not just about attracting people to your business; it's about attracting the right people to your business – those who will become leads, and then customers, and ultimately happy promoters of your brand.
Attracting customers with inbound marketing
Inbound marketing is a customer-centric approach that focuses on attracting customers to your business by offering valuable and informative content that speaks to theirs needs and builds trust in your business.
Afimilk case study: all you need is lab
When Afimilk — a pioneer and global leader of management technology for dairy farming — was preparing to launch its In-line Milk Lab internationally, the company turned to Oz for assistance in creating a combined online and offline campaign for the launch.
With the evolving nature of the marketplace, the role of the Chief Marketing Officer (CMO) is quickly transforming and becoming one of the most strategic functions in most organizations.
We’ve all heard the term Inbound marketing thrown around a lot lately. It’s become the latest catchphrase in a field that’s already packed with catchphrases.
We speak a lot about branding — adding value to B2B brands, building global brands, marketing in a digital world, employee branding, etc.
A Case Study in Effective Online and Offline Marketing
Note: This is the last of a 5-part series on our annual international B2B marketing conference this past November. Read Part 4 here.
As VP Strategy at Oz Branding, I decided to share our experience with Elcam Medical at the Global Marketing Challenges for B2B Companies conference, as it demonstrated the importance of combining both online and offline marketing approaches.
Before delving into the Elcam Medical case study at the conference, howev