Note: This is Part 4 of a 5-part series on our annual international B2B marketing conference this past November. Read Part 3 here.
Matt Bowen, President and CEO of Aloft Group, shared with us at the Global Marketing Challenges for B2B Companies the key success factors for Israeli companies to scale their product in the U.S.
In today’s digital age, we tend to focus a lot on online marketing (also known as Inbound marketing), which includes the use of social media, email marketing, and other online platforms to communicate with our customers.
In the world of B2B, inbound marketing is often thought of as completely separate from your offline marketing. This type of thinking, however, misses opportunities for effective lead generation, especially when it comes to B2B conferences.
Most C-suite executives in the B2B technology world understand the influence millennials have on their decisions to purchase from one vendor versus another.
