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Inbound marketing in a nutshell

By Orit Oz May 16, 2017 8:53:26 AM

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business by offering valuable and informative content that speaks to theirs needs and builds trust in your business.

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What’s all the fuss about Inbound marketing?

By Orit Oz May 15, 2017 1:29:17 PM

We’ve all heard the term Inbound marketing thrown around a lot lately. It’s become the latest catchphrase in a field that’s already packed with catchphrases.

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Getting creative in B2B marketing

By Miri Peled May 15, 2017 12:38:58 PM

We speak a lot about branding — adding value to B2B brands, building global brands, marketing in a digital world, employee branding, etc.

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How can the digital revolution help you extend your reach?

By Orit Oz May 15, 2017 11:37:44 AM

If we were to tell you that the world is in the midst of another major digital revolution, would you be surprised? We wouldn’t — because technology is seriously rocking our world, and it’s creating unprecedented disruption in its wake.

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Should I Still Speak to My Customers Face-to-Face?

By Miri Peled May 14, 2017 1:15:46 PM

In today’s digital age, we tend to focus a lot on online marketing (also known as Inbound marketing), which includes the use of social media, email marketing, and other online platforms to communicate with our customers.

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