Note: This is Part 2 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read Part 1 here.
Mike Golden, CEO of Adsmith China, gave us some tips at the B2B International Conference 2015 this November about what to do (and what not to do) when marketing your brand in China. This country of 1.3 billion people and an estimated 6.5% growth for the next five years (and that's slow!) offers an exciting opportunity for global brands.