Get your creative juices flowing with these great blog topic tips
In one of our last blogs, we spoke about how content is the fuel behind inbound marketing.
What is lead nurturing?
Lead nurturing is the process of engaging with contacts via automated workflows to build a relationship with them. The end goal is to close more educated and qualified customers faster and to delight customers to become promoters of your brand.
The power of content in inbound marketing
Content is what sets you apart
It’s the fuel behind inbound marketing – it carries the message your company wants to deliver to your customers at the right time and in the right place.
It’s what powers a successful inbound strategy by pulling people from one stage of the inbound methodology to another and addressing their challenges and questions.
Attracting the RIGHT customers to your B2B business
Inbound marketing is not just about attracting people to your business; it's about attracting the right people to your business – those who will become leads, and then customers, and ultimately happy promoters of your brand.
Inbound marketing in a nutshell
Inbound marketing is a customer-centric approach that focuses on attracting customers to your business by offering valuable and informative content that speaks to theirs needs and builds trust in your business.
The changing role of CMOs in B2B marketing
With the evolving nature of the marketplace, the role of the Chief Marketing Officer (CMO) is quickly transforming and becoming one of the most strategic functions in most organizations.
Israel and R&D - an ongoing obsession
We all know that Israel is a high-tech capital with almost as many start-ups as Silicon Valley.
According to Rubicon Venture Capital, if we looked at the number of start-ups per capita, Israel might actually be number one.
But what makes Israelis so obsessed with R&D?