Let’s get personal – building your personal brand
"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."
McNally and Speak, Marketers
We usually associate the term branding with companies, but today, we’d like to turn the focus onto you and your personal brand.
Moving to a business-to-business-to-user mindset (B2B2U©)
We're entering a new age of healthcare, the "Social Health" era, where the focus has shifted to informed patient-consumers. With ever-increasing access to information, our patient-consumers are now empowered more than ever to make choices for themselves by researching and even shopping online for everything from health plans and doctors to medical
It’s all about the people and building relationships
Trendlines Group case study: rebranding and visual identity
As our clients grow and expand their global reach, we are committed to helping them tell the story that sets them apart while staying true to their authentic corporate values.
Inbound for Medical & Healthcare Companies Event
On 21 June 2017, we held a successful Inbound for Medical & Healthcare Companies event for over 50 attendees.
Getting to know your patient-consumers
Preparing for the age of “Social Health”
As healthcare reforms, the era of consumerism and mobile technology create the ideal climate for positive change in the medical and healthcare arena, we’re ushering in a new age – the “Social Health” era.
What’s the difference between traditional and inbound marketing?
It's time to attract your prospects instead of bombarding them.
Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.
Get your creative juices flowing with these great blog topic tips
In one of our last blogs, we spoke about how content is the fuel behind inbound marketing.
What is lead nurturing?
Lead nurturing is the process of engaging with contacts via automated workflows to build a relationship with them. The end goal is to close more educated and qualified customers faster and to delight customers to become promoters of your brand.
The power of content in inbound marketing
Content is what sets you apart
It’s the fuel behind inbound marketing – it carries the message your company wants to deliver to your customers at the right time and in the right place.
It’s what powers a successful inbound strategy by pulling people from one stage of the inbound methodology to another and addressing their challenges and questions.