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Using online marketing to generate a buzz (or a moo)

By Miri Peled May 15, 2017 2:43:15 PM

Afimilk case study: all you need is lab

When Afimilk — a pioneer and global leader of management technology for dairy farming — was preparing to launch its In-line Milk Lab internationally, the company turned to Oz for assistance in creating a combined online and offline campaign for the launch.

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Israel and R&D - an ongoing obsession

By Orit Oz May 15, 2017 1:41:14 PM

We all know that Israel is a high-tech capital with almost as many start-ups as Silicon Valley.

According to Rubicon Venture Capital, if we looked at the number of start-ups per capita, Israel might actually be number one.

But what makes Israelis so obsessed with R&D?

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“Branding In” in International Branding

By Dina Gidron May 15, 2017 9:30:45 AM

We’re all aware (at least most of us) of the crucial role that B2B brands with a clear correlation to core company values play in business growth and expansion. But what happens when we achieve what we want and start expanding internationally?

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Overcoming Global Borders

By Dina Gidron May 14, 2017 3:08:44 PM

A Case Study in Effective Online and Offline Marketing

Note: This is the last of a 5-part series on our annual international B2B marketing conference this past November. Read Part 4 here. 

As VP Strategy at Oz Branding, I decided to share our experience with Elcam Medical at the Global Marketing Challenges for B2B Companies conference, as it demonstrated the importance of combining both online and offline marketing approaches.

Before delving into the Elcam Medical case study at the conference, howev

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Growing Your Brand in the USA: Key Success Factors

By Orit Oz May 14, 2017 2:48:59 PM

Note: This is Part 4 of a 5-part series on our annual international B2B marketing conference this past November. Read Part 3 here.

Matt Bowen, President and CEO of Aloft Group, shared with us at the Global Marketing Challenges for B2B Companies the key success factors for Israeli companies to scale their product in the U.S.

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From Israel to Global: Lessons Learned in Building a Global Brand

By Orit Oz May 14, 2017 2:30:59 PM

Note: This is Part 3 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read Part 2 here.

At the Global Marketing Challenges for B2B Companies conference we had the distinct pleasure to hear from Mr. Eyal Tryber, CEO of Maytronics, about the lessons he and his company learned from building a global brand. As the former VP of Sales and Marketing at Maytronics for over seven years before his appointment as the CEO in May of this year, these lessons are from his own first-hand experience.

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Getting Over the Great Wall: Marketing Successes and Failures in China

By Orit Oz May 14, 2017 2:17:41 PM

Note: This is Part 2 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read Part 1 here.

Mike Golden, CEO of Adsmith China, gave us some tips at the B2B International Conference 2015 this November about what to do (and what not to do) when marketing your brand in China. This country of 1.3 billion people and an estimated 6.5% growth for the next five years (and that's slow!) offers an exciting opportunity for global brands.

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Why Marketing in Europe is Like a Polar Bear

By Orit Oz May 14, 2017 2:04:29 PM

Note: This is Part 1 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read the introductory post to this series here.

When our head of VP Strategy at Oz Branding, Dina Gidron, asked Dirk Assent, managing partner at Bernstein, Gmbh to talk about marketing in Europe at the B2B branding conference in November, he admits that he struggled to find material to talk about.

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Global marketing challenges for B2B companies

By Orit Oz May 14, 2017 1:19:39 PM

The International B2B Marketing Conference 2015

We had a wonderful time learning about and discussing the challenges in global marketing for B2B companies at our International B2B marketing Conference earlier this month. We'd like to give a big thank you to our partners at the E3 International Agency Network for working with us. And, we'd especially like to thank the over 200 people who attended, including executives who came from over 10 countries around the world!

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The Online Approach to Event Marketing

By Miri Peled May 14, 2017 1:14:28 PM

In the world of B2B, inbound marketing is often thought of as completely separate from your offline marketing. This type of thinking, however, misses opportunities for effective lead generation, especially when it comes to B2B conferences.

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