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Global marketing challenges for B2B companies

By Orit Oz May 14, 2017 1:19:39 PM

The International B2B Marketing Conference 2015

We had a wonderful time learning about and discussing the challenges in global marketing for B2B companies at our International B2B marketing Conference earlier this month. We'd like to give a big thank you to our partners at the E3 International Agency Network for working with us. And, we'd especially like to thank the over 200 people who attended, including executives who came from over 10 countries around the world!

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How B2B Brands Drive Sales

By Orit Oz May 14, 2017 1:19:10 PM

If General Electric and IBM were sold tomorrow, their brand value alone would be approximately $45 and $75 million respectively. These brand valuations sit right next to well-known consumer brands such as McDonalds and Coca-Cola, illustrating that B2B brands, similar to their consumer brand cousins, also drive billions of dollars in value and market capitalization in intangible assets of "goodwill."

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Should I Still Speak to My Customers Face-to-Face?

By Miri Peled May 14, 2017 1:15:46 PM

In today’s digital age, we tend to focus a lot on online marketing (also known as Inbound marketing), which includes the use of social media, email marketing, and other online platforms to communicate with our customers.

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The Online Approach to Event Marketing

By Miri Peled May 14, 2017 1:14:28 PM

In the world of B2B, inbound marketing is often thought of as completely separate from your offline marketing. This type of thinking, however, misses opportunities for effective lead generation, especially when it comes to B2B conferences.

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Creating an Exceptional Digital Experience for Millennial Buyers

By Miri Peled May 14, 2017 1:09:47 PM

Most C-suite executives in the B2B technology world understand the influence millennials have on their decisions to purchase from one vendor versus another.

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Tell Your Brand's Story Without Even Saying a Word

By Miri Peled May 14, 2017 1:08:10 PM

When you walk into most office spaces, the visual displays are pretty predictable. A few pictures on the wall. Matching furniture. Basically uninspiring.

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