| B2B Digital Marketing
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Using online marketing to generate a buzz (or a moo)

By Miri Peled May 15, 2017 2:43:15 PM

Afimilk case study: all you need is lab

When Afimilk — a pioneer and global leader of management technology for dairy farming — was preparing to launch its In-line Milk Lab internationally, the company turned to Oz for assistance in creating a combined online and offline campaign for the launch.

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The changing role of CMOs in B2B marketing

By Miri Peled May 15, 2017 2:02:40 PM

With the evolving nature of the marketplace, the role of the Chief Marketing Officer (CMO) is quickly transforming and becoming one of the most strategic functions in most organizations.

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The importance of branding in launching new products

By Dina Gidron May 15, 2017 1:40:16 PM

There is no greater satisfaction than watching our customers successfully launch groundbreaking and transformative products that take the market by storm — especially when we played a role in branding them!

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What’s all the fuss about Inbound marketing?

By Orit Oz May 15, 2017 1:29:17 PM

We’ve all heard the term Inbound marketing thrown around a lot lately. It’s become the latest catchphrase in a field that’s already packed with catchphrases.

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Getting creative in B2B marketing

By Miri Peled May 15, 2017 12:38:58 PM

We speak a lot about branding — adding value to B2B brands, building global brands, marketing in a digital world, employee branding, etc.

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Should I Still Speak to My Customers Face-to-Face?

By Miri Peled May 14, 2017 1:15:46 PM

In today’s digital age, we tend to focus a lot on online marketing (also known as Inbound marketing), which includes the use of social media, email marketing, and other online platforms to communicate with our customers.

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The Online Approach to Event Marketing

By Miri Peled May 14, 2017 1:14:28 PM

In the world of B2B, inbound marketing is often thought of as completely separate from your offline marketing. This type of thinking, however, misses opportunities for effective lead generation, especially when it comes to B2B conferences.

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Creating an Exceptional Digital Experience for Millennial Buyers

By Miri Peled May 14, 2017 1:09:47 PM

Most C-suite executives in the B2B technology world understand the influence millennials have on their decisions to purchase from one vendor versus another.

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