There is no greater satisfaction than watching our customers successfully launch groundbreaking and transformative products that take the market by storm — especially when we played a role in branding them!
We speak a lot about branding — adding value to B2B brands, building global brands, marketing in a digital world, employee branding, etc.
A Case Study in Effective Online and Offline Marketing
Note: This is the last of a 5-part series on our annual international B2B marketing conference this past November. Read Part 4 here.
As VP Strategy at Oz Branding, I decided to share our experience with Elcam Medical at the Global Marketing Challenges for B2B Companies conference, as it demonstrated the importance of combining both online and offline marketing approaches.
Before delving into the Elcam Medical case study at the conference, howev
Note: This is Part 4 of a 5-part series on our annual international B2B marketing conference this past November. Read Part 3 here.
Matt Bowen, President and CEO of Aloft Group, shared with us at the Global Marketing Challenges for B2B Companies the key success factors for Israeli companies to scale their product in the U.S.
Note: This is Part 3 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read Part 2 here.
At the Global Marketing Challenges for B2B Companies conference we had the distinct pleasure to hear from Mr. Eyal Tryber, CEO of Maytronics, about the lessons he and his company learned from building a global brand. As the former VP of Sales and Marketing at Maytronics for over seven years before his appointment as the CEO in May of this year, these lessons are from his own first-hand experience.
Note: This is Part 2 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read Part 1 here.
Mike Golden, CEO of Adsmith China, gave us some tips at the B2B International Conference 2015 this November about what to do (and what not to do) when marketing your brand in China. This country of 1.3 billion people and an estimated 6.5% growth for the next five years (and that's slow!) offers an exciting opportunity for global brands.
Note: This is Part 1 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read the introductory post to this series here.
When our head of VP Strategy at Oz Branding, Dina Gidron, asked Dirk Assent, managing partner at Bernstein, Gmbh to talk about marketing in Europe at the B2B branding conference in November, he admits that he struggled to find material to talk about.
The International B2B Marketing Conference 2015
We had a wonderful time learning about and discussing the challenges in global marketing for B2B companies at our International B2B marketing Conference earlier this month. We'd like to give a big thank you to our partners at the E3 International Agency Network for working with us. And, we'd especially like to thank the over 200 people who attended, including executives who came from over 10 countries around the world!
If General Electric and IBM were sold tomorrow, their brand value alone would be approximately $45 and $75 million respectively. These brand valuations sit right next to well-known consumer brands such as McDonalds and Coca-Cola, illustrating that B2B brands, similar to their consumer brand cousins, also drive billions of dollars in value and market capitalization in intangible assets of "goodwill."
In today’s digital age, we tend to focus a lot on online marketing (also known as Inbound marketing), which includes the use of social media, email marketing, and other online platforms to communicate with our customers.