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Get your creative juices flowing with these great blog topic tips

By Orit Oz Jun 6, 2017 2:42:17 PM

In one of our last blogs, we spoke about how content is the fuel behind inbound marketing.

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What is lead nurturing?

By Orit Oz May 24, 2017 4:03:27 PM

Lead nurturing is the process of engaging with contacts via automated workflows to build a relationship with them. The end goal is to close more educated and qualified customers faster and to delight customers to become promoters of your brand.

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The power of content in inbound marketing

By Orit Oz May 16, 2017 9:53:43 AM

Content is what sets you apart

It’s the fuel behind inbound marketing – it carries the message your company wants to deliver to your customers at the right time and in the right place.

It’s what powers a successful inbound strategy by pulling people from one stage of the inbound methodology to another and addressing their challenges and questions.

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Attracting the RIGHT customers to your B2B business

By Orit Oz May 16, 2017 9:11:23 AM

Inbound marketing is not just about attracting people to your business; it's about attracting the right people to your business – those who will become leads, and then customers, and ultimately happy promoters of your brand.

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Does inbound marketing work for B2B?

By Orit Oz May 16, 2017 9:02:11 AM

Attracting customers with inbound marketing

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Inbound marketing in a nutshell

By Orit Oz May 16, 2017 8:53:26 AM

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business by offering valuable and informative content that speaks to theirs needs and builds trust in your business.

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The changing role of CMOs in B2B marketing

By Miri Peled May 15, 2017 2:02:40 PM

With the evolving nature of the marketplace, the role of the Chief Marketing Officer (CMO) is quickly transforming and becoming one of the most strategic functions in most organizations.

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Israel and R&D - an ongoing obsession

By Orit Oz May 15, 2017 1:41:14 PM

We all know that Israel is a high-tech capital with almost as many start-ups as Silicon Valley.

According to Rubicon Venture Capital, if we looked at the number of start-ups per capita, Israel might actually be number one.

But what makes Israelis so obsessed with R&D?

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What’s all the fuss about Inbound marketing?

By Orit Oz May 15, 2017 1:29:17 PM

We’ve all heard the term Inbound marketing thrown around a lot lately. It’s become the latest catchphrase in a field that’s already packed with catchphrases.

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“Branding In” in International Branding

By Dina Gidron May 15, 2017 9:30:45 AM

We’re all aware (at least most of us) of the crucial role that B2B brands with a clear correlation to core company values play in business growth and expansion. But what happens when we achieve what we want and start expanding internationally?

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