---
title: | Strategy (2)
description: Strategy | (2)
---
- [B2B industries we serve](http://ozglobalb2b.com/b2b-industries-we-serve/)
- [Internet](http://ozglobalb2b.com/b2b-industries-we-serve/internet/)
- [Defence](http://ozglobalb2b.com/b2b-industries-we-serve/defence/)
- [Telco](http://ozglobalb2b.com/b2b-industries-we-serve/telco/)
- [Water Tech](http://ozglobalb2b.com/b2b-industries-we-serve/water-tech/)
- [Agro tech](http://ozglobalb2b.com/b2b-industries-we-serve/agricultural-industries/)
- [Medical & healthcare](http://ozglobalb2b.com/b2b-industries-we-serve/medical/)
- [Plastic](http://ozglobalb2b.com/b2b-industries-we-serve/plastic/)
- [B2B2U®](http://ozglobalb2b.com/b2b-industries-we-serve/b2b2c/)
- [Our Services](http://ozglobalb2b.com/ourservices/)
- [Brand strategy](http://ozglobalb2b.com/ourservices/brand-strategy/)
- [Visual identity](http://ozglobalb2b.com/ourservices/visual-identity/)
- [Customer experience](http://ozglobalb2b.com/ourservices/customer-experience/)
- [Digital & inbound](http://ozglobalb2b.com/ourservices/digital-inbound/)
- [Culture & employee engagement](http://ozglobalb2b.com/ourservices/culture-employee-engagement/)
- [Storytelling & content](http://ozglobalb2b.com/ourservices/storytelling-content/)
- [Data & analytics](http://ozglobalb2b.com/ourservices/data-analytics/)
- [About OZ](http://ozglobalb2b.com/the-oz-brand/)
- [Our Team](http://ozglobalb2b.com/the-oz-team/)
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- [The BL\[OZ\]](https://blog.ozbranding.co.il/blog)
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[EN](https://blog.ozglobalb2b.com/blog)
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[HE](https://blog.ozglobalb2b.com/hebrew)
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Contact Us
[Contact Us](http://ozglobalb2b.com/contact-oz)
[](https://blog.ozglobalb2b.com/blog/whats-the-difference-between-traditional-and-inbound-marketing)
## [What’s the difference between traditional and inbound marketing?](https://blog.ozglobalb2b.com/blog/whats-the-difference-between-traditional-and-inbound-marketing)
By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) Jun 29, 2017 3:10:28 PM
**It's time to attract your prospects instead of bombarding them.**
Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.
[+](https://blog.ozglobalb2b.com/blog/whats-the-difference-between-traditional-and-inbound-marketing)
[](https://blog.ozglobalb2b.com/blog/get-your-creative-juices-flowing-with-these-great-blog-topic-tips)
## [Get your creative juices flowing with these great blog topic tips](https://blog.ozglobalb2b.com/blog/get-your-creative-juices-flowing-with-these-great-blog-topic-tips)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) Jun 6, 2017 2:42:17 PM
In one of our last blogs, we spoke about how content is the fuel behind inbound marketing.
[+](https://blog.ozglobalb2b.com/blog/get-your-creative-juices-flowing-with-these-great-blog-topic-tips)
[](https://blog.ozglobalb2b.com/blog/what-is-lead-nurturing)
## [What is lead nurturing?](https://blog.ozglobalb2b.com/blog/what-is-lead-nurturing)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) May 24, 2017 4:03:27 PM
Lead nurturing is the process of engaging with contacts via automated workflows to build a relationship with them. The end goal is to close more educated and qualified customers faster and to delight customers to become promoters of your brand.
[+](https://blog.ozglobalb2b.com/blog/what-is-lead-nurturing)
[](https://blog.ozglobalb2b.com/blog/the-power-of-content-in-inbound-marketing)
## [The power of content in inbound marketing](https://blog.ozglobalb2b.com/blog/the-power-of-content-in-inbound-marketing)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) May 16, 2017 9:53:43 AM
**Content is what sets you apart**
It’s the fuel behind inbound marketing – it carries the message your company wants to deliver to your customers at the right time and in the right place.
It’s what powers a successful inbound strategy by pulling people from one stage of the inbound methodology to another and addressing their challenges and questions.
[+](https://blog.ozglobalb2b.com/blog/the-power-of-content-in-inbound-marketing)
[](https://blog.ozglobalb2b.com/blog/-attracting-the-right-customers-to-your-b2b-business)
## [Attracting the RIGHT customers to your B2B business](https://blog.ozglobalb2b.com/blog/-attracting-the-right-customers-to-your-b2b-business)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) May 16, 2017 9:11:23 AM
Inbound marketing is not just about attracting people to your business; it's about attracting the right people to your business – those who will become leads, and then customers, and ultimately happy promoters of your brand.
[+](https://blog.ozglobalb2b.com/blog/-attracting-the-right-customers-to-your-b2b-business)
[](https://blog.ozglobalb2b.com/blog/does-inbound-marketing-work-for-b2b)
## [Does inbound marketing work for B2B?](https://blog.ozglobalb2b.com/blog/does-inbound-marketing-work-for-b2b)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) May 16, 2017 9:02:11 AM
**Attracting customers with inbound marketing**
[+](https://blog.ozglobalb2b.com/blog/does-inbound-marketing-work-for-b2b)
[](https://blog.ozglobalb2b.com/blog/inbound-marketing-in-a-nutshell)
## [Inbound marketing in a nutshell](https://blog.ozglobalb2b.com/blog/inbound-marketing-in-a-nutshell)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) May 16, 2017 8:53:26 AM
Inbound marketing is a customer-centric approach that focuses on attracting customers to your business by offering valuable and informative content that speaks to theirs needs and builds trust in your business.
[+](https://blog.ozglobalb2b.com/blog/inbound-marketing-in-a-nutshell)
[](https://blog.ozglobalb2b.com/blog/the_changing_role_of_cmos_in_b2b_marketing)
## [The changing role of CMOs in B2B marketing](https://blog.ozglobalb2b.com/blog/the_changing_role_of_cmos_in_b2b_marketing)
By [Miri Peled](https://blog.ozglobalb2b.com/blog/author/miri-peled) May 15, 2017 2:02:40 PM
With the evolving nature of the marketplace, the role of the Chief Marketing Officer (CMO) is quickly transforming and becoming one of the most strategic functions in most organizations.
[+](https://blog.ozglobalb2b.com/blog/the_changing_role_of_cmos_in_b2b_marketing)
[](https://blog.ozglobalb2b.com/blog/israel-and-rd-an-ongoing-obsession)
## [Israel and R&D - an ongoing obsession](https://blog.ozglobalb2b.com/blog/israel-and-rd-an-ongoing-obsession)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) May 15, 2017 1:41:14 PM
We all know that Israel is a high-tech capital with almost as many start-ups as Silicon Valley.
According to [Rubicon Venture Capital](http://georgetown-angels.com/moving-from-start-up-nation-to-big-company-nation/), if we looked at the number of start-ups per capita, Israel might actually be number one.
*But what makes Israelis so obsessed with R&D?*
[+](https://blog.ozglobalb2b.com/blog/israel-and-rd-an-ongoing-obsession)
[](https://blog.ozglobalb2b.com/blog/whats-all-the-fuss-about-inbound-marketing)
## [What’s all the fuss about Inbound marketing?](https://blog.ozglobalb2b.com/blog/whats-all-the-fuss-about-inbound-marketing)
By [Orit Oz](https://blog.ozglobalb2b.com/blog/author/orit-oz) May 15, 2017 1:29:17 PM
We’ve all heard the term Inbound marketing thrown around a lot lately. It’s become the latest catchphrase in a field that’s already packed with catchphrases.
[+](https://blog.ozglobalb2b.com/blog/whats-all-the-fuss-about-inbound-marketing)
[Prev](https://blog.ozglobalb2b.com/blog/topic/strategy/page/1) [All posts](https://blog.ozglobalb2b.com/blog/all) [Next](https://blog.ozglobalb2b.com/blog/topic/strategy/page/3)
### Post by Topics
- [B2B Marketing (32)](https://blog.ozglobalb2b.com/blog/topic/b2b-marketing)
- [Strategy (31)](https://blog.ozglobalb2b.com/blog/topic/strategy)
- [Digital Marketing (27)](https://blog.ozglobalb2b.com/blog/topic/digital-marketing)
- [Social Media Marketing (24)](https://blog.ozglobalb2b.com/blog/topic/social-media-marketing)
- [Online Marketing (21)](https://blog.ozglobalb2b.com/blog/topic/online-marketing)
- [Inbound Marketing (18)](https://blog.ozglobalb2b.com/blog/topic/inbound-marketing)
- [Branding (17)](https://blog.ozglobalb2b.com/blog/topic/branding)
- [B2B Digital Marketing (12)](https://blog.ozglobalb2b.com/blog/topic/b2b-digital-marketing)
- [Brand Value (11)](https://blog.ozglobalb2b.com/blog/topic/brand-value)
- [Global (11)](https://blog.ozglobalb2b.com/blog/topic/global)
- [Branding In (5)](https://blog.ozglobalb2b.com/blog/topic/branding-in)
- [Medical & healthcare (5)](https://blog.ozglobalb2b.com/blog/topic/medical-healthcare)
- [Sales (5)](https://blog.ozglobalb2b.com/blog/topic/sales)
- [Growth Marketing (4)](https://blog.ozglobalb2b.com/blog/topic/growth-marketing)
- [Flywheel (2)](https://blog.ozglobalb2b.com/blog/topic/flywheel)
- [B2B Branding (1)](https://blog.ozglobalb2b.com/blog/topic/b2b-branding)
- [Rebranding (1)](https://blog.ozglobalb2b.com/blog/topic/rebranding)
- [SEO (1)](https://blog.ozglobalb2b.com/blog/topic/seo)
see all
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